A quick talk on 5 key aspects of Information Architecture as described by the Big 5 animals I encountered while on Safari at Kruger National Park.
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1. Information Architecturein the BushThe Big 5 of IAMisty
Weaver@meaningmeasure
2. Navigation 3. How are customers like elephants? 4. They
choose their own paths 5. User Research 6. How are customers like
predators? 7. They can be elusive 8. Findability 9. Think of a
Robot 10. How are Robots like Predators? 11. They only succeed 30%
of the time 12. Labels & Groups 13. How are words like
Buffalos? 14. They dont always mean what youthink they mean 15.
Responsibility 16. Why is good content like a rhinoceros? 17. Its
rare
