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Building Your Social Media Footprint – Online Marketing Strategy (Part 1) by Matt O'Brien of Mint Social
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Social Media MarketingSocial Media Marketing(in 10 Minutes)(in 10 Minutes)
“Build Your Footprint…Attract New Business”
Matthew O’BrienMint Social @blogster
Who is this Guy Presenting?Who is this Guy Presenting? Avid risk-taker 20 years in digital media 12 Years Internet Marketing
Fortune 500 to start ups Seminar/Webinar Enthusiast Volunteer
Mint Social Matt O’Brien
What is Social Media?What is Social Media?
Mint Social – Content Marketing
Social Media in Action – The 5 W’s
5 Objectives of Social Media Reputation Management (‘Who’ Are You?) Branding (The ‘What’) Marketing (The ‘Where’) Listening/Engaging (The ‘When’) Monetization (The ‘Why’)
Social Media Marketing and Online Branding
Web Search Trends“Where we spend our time online”
Mint Social Matt O’Brien
Deep Thoughts…Deep Thoughts…
Mint Social – Content Marketing
Deep Thoughts…Deep Thoughts…
Mint Social Matt O’Brien
Deep Thoughts…Deep Thoughts…
Mint Social – Content Marketing
Top 10 Results in GoogleTop 10 Results in Google
Articles Videos Blogs Social Networks Websites Press Releases PowerPoints Photos Audio (Podcasts)
Mint Social Matt O’Brien
The visibility Multiplier Effect
Published Weekly
50+ sites
50X – 1000X more traffic to your website
1 Document
Social Media Marketing and Online Branding
Visibility Multiplier EffectVisibility Multiplier Effect
Website(SEO and PPC)
Content EngineViews
Time
VisibilityMultiplier
Effect
for Law Firms
AudioVideo
Photo
PR
ArticlesProfiles
Docs, PPT
Blogs
Mint Social Matt O’Brien
OnlineOnlinePublishingPublishing
HubHub
Micro-Micro-BloggingBlogging
Videos,Videos,Audio, Audio, PhotoPhoto
SocialSocialNetworksNetworks
RSSRSSAggregationAggregation
ToolsTools
100 - 300XMultiplier
Effect
Articles,Articles,DocsDocsPRPR
MonthlyMonthlyApprovedApprovedContentContent
PartnerPartnerContentContent
Inbound Links and TrafficInbound Links and Traffic
Social Media Marketing and Online Branding
Social Media in 10 MinutesSocial Media in 10 Minutes
Aggregation Tools
- HootSuite (TweetDeck)
- Posterous
- Ping.fm
- FriendFeed.com
- TubeMogul.com (Video)
Mint Social Matt O’Brien
![Courses / Instructors - 2011/2012 [Fall Term] | (Id: OPAS …...Jaffer Sheyholislami Natalia Artemeva Waltraud O'Brien Waltraud O'Brien Jaffer Sheyholislami € Waltraud O'Brien €](https://img.pdfslide.us/doc/110x75/61378f230ad5d2067648b2ea/courses-instructors-20112012-fall-term-id-opas-jaffer-sheyholislami.jpg)
