The Regency Edge

S.I.C.K MERCHANDISE

Stephanie Sailes Idrys Ferguson Chelsea SpragginsKatelyn Patrick

The Regency Edge

Old styles with a new edge . . .

S.I.C.K Merchandise

S.I.C.K Merchandise

Demographics Males between the ages of 20 – 27

College educated in fi ne arts (art, writing, music, etc.) or political science

Employed where they are free to express themselves through dress

Freelance writer

Journalist / photographer

Polit ical or fashion magazine writer/editor

Annual income between $60,000 – 70,000

Urban dwellers

Prefer to stay in large, bustling cities where their work is more appreciated.

In places where their style is more accepted and they can easily fi nd pieces to supplement it.

TARGET MARKET

Psychographics

Middle class to Upper class

Live below their means in small, minimalistic spaces

Bachelors (usually)

Quiet, refl ecting, opinionated, tactful when he chooses to share his thoughts.

Self assured with a slightly rebellious aura. Individualistic, he does not wish to think, live, or appear as everyone else.

Refi ned and classy with a deep sense of justice and morality.

Conservative in nature. He believes the only way to get ahead in life is to work hard and do it by yourself. Government should stay out of people’s l ives.

Is one of two extremes when it comes to politics and government He doesn’t care, pays attention only as much as he must, and makes si lent opinions if he has one

and moves on with l i fe He is actively involved in pol it ics, has strong opinions, and tr ies to promote his ideas

TARGET MARKET

Psychographics (Con.) Hobbies

Reading

Classics (Wuthering Heights, Jane Eyre, A Tale of Two Cities, etc.) Newsprint / magazines

Photography

Walking in the park (usually in the evening or night time, under the stars)

Drawing

Admiring art

Studying new materials

When shopping he knows what he is looking for and obtains it quickly

He loves deep colors, simple silhouettes and rugged, interesting details.

He enjoys fashions that appear as modern interpretations of old world fashions

TARGET MARKET

SICK menswear is off ering a l ine of c lothing for the independent, confi dent, young urban man to wear in his everyday l i fe. The clothing is both casual and individual ist ic in nature. He wants clothing that can take him from work to prowling the nightl i fe hotspots without missing a beat.

Fabrics and colors communicate the complex nature of the man himself: rough and tumble leathers, easy going l inens and soft cotton knits combined with dark moody colors.

The designs of our l ine (The Regency Edge) are modern interpretation of 1800s fashions. Our materials were woven or knit using mostly natural fi bers and display colors that were more readi ly avai lable during the Regency Era. Si lhouettes are a combination of form fi tt ing and loose styles of the present with detai ls that whisper of the past.

LINE DIRECTION

POSITIONING MAP

Price comparison (Saks):

Jacket Average Cost : $560.00 Pant Average Cost : $237.00Shirt Average Cost : $220.00

Average equal the sum of the cost of 6 randomly selected jackets divided by 6 rounded to the nearest $

5 ITEMS

Verbal Description: Comfortable, structured twi l l weave pant with zipper detai ls and ankle cuff s. Carrot style pants that hints at the pantaloons of the early 1800s in modern camel and dark wash denims. Cropped to fi t 3 inches above the ankle.

GARMENT 1: CARROT STYLE CROPPED PANT

Care Instructions: Machine Wash Warm - Normal Cycle - Tumble Dry Medium Non-Chlorine Bleach Only - Medium Iron If Needed

Fiber Content: 95% Cotton 2% Rayon Suggested Retail Price: $199.00 (round; wholesale price x 200%)

SIZE RANGE 29-30 31-32 33-34 35-36 38-39

Size Information

COLOR RANGE CAMEL DARK WASH

Color Information

Verbal Description: Comfortable warm coat with black, twi l l weave outer shel l . Panel detai l ing, hidden buttons, and toggle closures complete the look. Body inter ior is l ined with soft Sherpa and s leeves with luxurious sat in weave fabric. Certain to catch attent ion where ever you choose to wear i t .

GARMENT 2: HIDDEN BUTTON, TOGGLE CLOSURE COAT

Care Instructions: Hand Wash Cool - Lay Flat to DryDo NOT bleach - Medium Iron If Needed (Exterior only)

Fiber Content: Black shell . . . . . . . . 95% Cotton 5% Spandex Camel Detail . . . . . . 98% Cotton 2% Spandex Sherpa . . . . . . . . . . . 75% Polyester 25% Acrylic Lining . . . . . . . . . . . 100% Rayon

 Suggested Retail Price: $295.00 (round; wholesale price x 200%)

SIZE RANGE XS S M L XL

Size Information

COLOR RANGE BLACK & CAMEL

Color Information

Verbal Description: Loose fi tt ing jersey knit Henley sty le shir t with French buttoned cuff s. Henley sty le with four vert ical buttons a long with a vers ion of the cuff ed s leeve is the new sty le in men’s wear. The jersey knit fabr ic a l lows for stretch and free fl ow of movement. The French cuff adds a uniqueness and sense of sty le without being a formal piece.

GARMENT 3: JERSEY KNIT HENLEY SHIRT

Care Instructions: Machine Wash Warm - Normal Cycle - Tumble Dry Medium Non-Chlorine Bleach Only - Medium Iron If Needed

Fiber Content: 95% Cotton 5% Rayon Suggested Retail Price: $164.00 (round; wholesale price x 200%)

SIZE RANGE XS S M L XL

Size Information

COLOR RANGE DEEP RED SLATE GREY DARK NAVY

Color Information

Verbal Description: Sharp looking vest in comfortable and sty l ish imitat ion leather. I t i s s leek and fi tted to the body, showing off the good taste of the wearer. L in ing is h igh qual i ty Bemburg rayon that wi l l not catch or snag on your sh i r t .

GARMENT 4: IMITATION LEATHER, NOTCHED COLLAR VEST

Care Instructions: Hand Wash Only – Line Dry Do Not Bleach Only – Do Not Iron Mild detergent can be used to spot clean lining

Fiber Content: Main Fabric 100% Polyester Lining 100% Bemberg Rayon

Suggested Retail Price: $143.00 (round; wholesale price x 200%)

SIZE RANGE XS S M L XLSize Information

COLOR RANGE BLACK SADDLE BROWN

Color Information

Verbal Description: Loose fi tt ing woven shirt . This garment is versat i le and can be worn as a casual look or formal . Because the shirt is 100% l inen i t is breathable, and the more i t is washed i t becomes more absorbent. With the three neutral color opt ions avai lable, again the garment has versat i l i ty and can be worn with a variety of d iff erent bottoms.

GARMENT 4: LINEN WOVEN SHIRT

Care Instructions: Machine Wash Cold - Normal Cycle - Tumble Dry Low

Low Iron If Needed

Fiber Content: 100% Linen

Suggested Retail Price: $ 188.00 (round; wholesale price x 200%)

SIZE RANGE XS S M L XL

Size Information

COLOR RANGE WHITE DARK NAVY BLACK

Color Information