#Mindshift sneakpreview

# M

I N

D S

H I

F T

persona’s playing the games to innovate!

Frits Oukes

persona’s playing the games to

innovate

sneak preview PARTS 1 - 4# M

I N

D S

H I

F T

when you look around,what triggers you?

museum of the future

Get out of the buildingSteve Blank

we know!

sure?

games to innovate

the power to bring new added value

to the worldsomething new

which is adopted and

talked about with others

if it is not new to you, when you do not adopt it, and you don’t talk about it, than it is no innovation!

what makes the game to innovate

so hard?

Research shows:

- focus- knowledge and skills

- structure- reality of the world:

persona’s

persona’s playing the games to innovate!

PART 1 PRIORITY, to add value

PART 2 OPENING THE CONTAINER games to innovate

PART 3 LATER? There is already so much available?

PART 4 ITPS, It’s the process stupid

PART 5 OUR BRAIN, how assumptions lead to self-deception

PART 6 PURPOSE AND PRINCIPLES, getting things done!

PART 7 ON THE ROAD!

improvement systemsuggestion system

new venture teamsopen innovation

lean startup|incubator labcustomer co-creation|design thinking

rapid design co-creation

strategies to innovate?

what do they tell us?

As many executives know from their own experience, organisations

depend on people, not systems.

Innovations fail by assumptions of people instead of the real data from

the field!

work and reality?

...because how individuals look at

the world, is critical to the way

they learn, adopt and develop new

added value

performance to innovate?

Derived from ‘Creating paths of change’W. McWhinney, Webber, Smith and Novokowsky (1997):

Innovation begins with your look at the world:

innovations and reality?

point-of-view or weltanschauung:

humeurfour windsarchetypes

realities

look at the world!

From Will McWhinney (1997)

social

realities!mythic

unitary

From Will McWhinney, Creating paths of Change (1997)

sensory

social

realities and beliefs!mythic

sensory

unitary

EventsMaterial things

Objects ResourcesSensuality

ExperienceBehaviour

FactsAction

Data


social

realities and beliefs!

mythicunitary

sensory

PoliciesRules

TheoryTruth

PrinciplesBelief systemsClarificationsAssumptions


social


unitary Mythic

sensory

VisionIdeasOpportunitiesCreationsDreamsInspirationSymbolsMeaningsMetaphorsInventions


unitary


mythic

socialsensory

What mattersPreferencesAppreciation Feelings WantsMotivation Attitudes ValuesPurposesEthics


social

realities!mythic

unitary

sensoryFrom Will McWhinney, Creating paths of Change (1997)

sensory

socialfeelingsby intentionfully accept change

realities!mythicideasby creationeverything was and is as I will it

unitarytruth

by formno basic change

sensoryfacts

by precedenceno uncaused change

most real for youhow things usually happenaccepting change

...running the lean games to innovate!

what can we learn from:

visual thinkingcombinatoric innovation

design thinkingcreating paths of change

visual thinking

combinatoric innovation

social space

virtual spaceprocess space

physical space

design thinking

? ?

social

realitiesmythicunitary

sensory

Derived from Will McWhinney (1997)

?

?

?

social

modes to play

mythicunitary

sensory

assertive

evaluative

anal

ytic

emergent

inven

tivein fluence

From Will McWhinney (1997)

what if we combine:

visual thinkingcombinatoric innovation

design thinkingpaths of change

they tell the same!

they refer to the same process!

allthough from a different perspective

and yes, reality is hard

it needs boundaries

PART 4:

ITPS

it’s the process stupid!# M

I N

D S

H I

F T

# M I N D S H I F T

...personas playing the games to innovate!

Frits [email protected]

nl.linkedin.com/in/fritsoukes@FritsOukes #mindshift

+31 6 29 576 884

WHY?: ...surprise your customer!

Education

#Mindshift sneakpreview