Prepared for:Md. Iftekharul Amin

Course Instructor: Marketing Management

  

Prepared by:Group 8: Mouse Potatoes

Jinhar Zahidi. RH-16Moumita Shabur. RH-17

Bushra Ahmed. RH-21Rakib Khan. ZR-32

  

IBA, University of Dhaka

MICROMARKETINGAT

SCB BANGLADESH

Standard Chartered in Bangladesh

Originated in 1948

Conducts both Corporate and Consumer banking

Top 10 countries in terms of Revenue

Micro Marketing at SCB

Higher Returns

Lower Investments

Focused Campaigns

Better Turnouts

Happy Customers

Events and Themes

Lifestyle Workshop

Entertainment

Measuring ROI at SCB

Profitability Satisfaction

Referral PPC

Thank You