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CREATING LARGER THAN LIFE CUSTOMER-FOCUSED EVENTS

Michelle Garcia "Creating larger than Life Customer-Focused Events"

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CREATING LARGER THAN LIFE CUSTOMER-FOCUSED EVENTS

a planned

public or social

occasion

e vent /əˈvent/ noun

noun: event; plural noun: events

EVENTS &

ITS IMPORTANCE

You get quality touch points with

prospects

You build trust with clients and make your

brand appear more friendly and accessible

You give customers unique and

memorable experiences with your

business

You increase the value of your

products/services

TIPS ON HOW

TO get

started

1.Focus on creating value.

2.Be consistent across the board

3.Keep it fresh!

CUSTOMER - ATTRACTING EVENTS

learning > interactive >

impactful > fan mode > feel

good

How to create the WOW FACTOR?

Great First Impressions The Customer Journey

Be Attentive Don’t Keep People Waiting

Service with a Smile Do Something Differently

Personal Touches Surpass Expectations

Great Last Impressions Leave a Lasting Impression

How to Get the Word Out

Use social media platforms

Design with sharing in mind

Photography

Use traditional media efforts

Pop Ups

Closing video