Methodology thesistopics final

Methodology & Thesis Topic Proposals

Jessica KincerDirected Research Summer 2013

Tom Klinkowstein

Thoughts Identify Experience Pause Perspective Summary

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

THOUGHTS

Note thoughts on topic unbiased by research

1

METHODOLOGYTOPICS


Identify all possible sources of research

IDENTIFY2

METHODOLOGYTOPICS


Study personal experience to draw inspiration

EXPERIENCE3

METHODOLOGYTOPICS


Pause research and allow for spontaneous idea development

PAUSE4

METHODOLOGYTOPICS


Reach out to community for different points of view

PERSPECTIVE5

METHODOLOGYTOPICS


Summarize and quantify research

SUMMARY6

METHODOLOGYTOPICS


TOPIC- RESTORATION

“There is no point in retaining brand equity if it has no traction with consumers, or has no likelihood of doing so.” - Nick Cooper

METHODOLOGYTOPICS


TOPIC- RESTORATIONI am studying brand significance in social media

Because I want to examine whether once public esteem is lost by a brand it can be regained or if, due to current culture’s fixation with new products, it is more practical to re-brand

In order to help readers understand what happens to social media brands when they cross generation lines and how the current consumerist culture effects branding in social media.

METHODOLOGYTOPICS


TOPIC- Fairy Tales

“Deeper meaning resides in the fairy tales told to me in my childhood than in the truth that is taught by life.” - Friedrich von Schiller

METHODOLOGYTOPICS


TOPIC- Fairy TalesI am studying the use and revising of fairy tales in popular media- magazines, TV, movies, YouTube, etc.

Because I want to see why we are drawn to retell these stories and to use them as a foundation to tell new stories.

In order to help the reader understand how fairy tales have influenced popular media and their cultural significance.

METHODOLOGYTOPICS


TOPIC- ICONS

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” - Steve Jobs

METHODOLOGYTOPICS


TOPIC- ICONSI am studying iconic brands in the technology industry to see what about these brands creates such a resonance with consumers

Because I want to see if marketing strategies, product innovation, or popular culture are more significant to the consumer and what companies rely on more in their business strategies

To help readers understand how successful brands build cult followings and become cultural icons and how this influences the consumer.

Education

Methodology thesistopics final