Where It Comes From

Metadata

Editorial

Production Operations

Marketing

titlecontributorpriceaudiencecategoriesrightsflap/jacket copy

biographymarketing copyreview quotes

page counttrim sizebinding type

sale/pub datesprint runcarton quantities

It Starts with The Editor

Manuscript/Proposal

Initial Key Metadata

Group Discussions

Book SaleFinal

PresentationSales and Marketing

Author InputCustomer

Input

Metadata Matters

Publisher Metadata

Vendorsprice, binding,

carton quantity,territory rights,bios and bookdescriptions,

page counts

Librariescollections,volume, edition,LOC and CIP data,

age/grade/interestreading levels

title, series,contributors,

subjects,related titles,audience,awards

ONIX and StandardsCore metadata should be sent at least 180 days in advance of On Sale Date.

8/13 12/13 2/14 4/14 5/14 8/14

Proposal; "Vectorbelly"

"Let's Illegally Download Friends"

"Twitter: The Comic"

"Twitter: The Comic (The Book)"

"Twitter: The Comic (The Book): Comics Based on the Greatest Tweets of Our Generation"

Book released

Sales & Marketing Metadatavs

Correct Metadata

• other odd requests

• who is buying vs who is reading• wide audience range

• BISAC coding for competition

• marketing budget

• book interiors

• BISAC codes are meant to describe the book, not describe the competition

• some data is proprietary

• you can't give away the milk for free

• generally, no to:• adding title information that doesn't

appear on/in the book• linking a book to a popular bestseller• reusing ISBNs• using someone else's name as the

publisher• "fixing" website rankings

Excel+ Human readable+ Anyone can look at it and understand/contribute to metadata+ No specialized software required+ Can conform to any un/necessary data points+ Flexible and easy to add data+ Can support extra metadata not included in ONIX– No standardized templates, codes, or language– No standard databases– Takes longer to update

ONIX+ Standardized language+ Easy import/export from databases+ Allows for fast updating+ Extensive metadata support– Not human-readable without a database program– A lot of different software– Often requires learning new software or a metadata specialist– Two versions currently exist (2.1 and 3.0)– Neither version is fully supported most places

The third form is the MARC record—a uniquely library-focused standard. Publishing houses rarely deal in MARC records and leave the creation of such up to the libraries themselves, who use one of the above forms to do it.

Communication MethodsThere are three main technologies for transmitting metadata between parties

What Does All This Mean?multiple metadata

sourcesdifferent metadata

prioritiesdifficulties in

communication

InsertCommunication Gap

Here

Closing the Gap

ONIX 3.0 adoption

updated databases

metadata analysis

early confirmed metadata

education on standards

education on limitations

faster transmittal

fewer updates required

collaborative effort

fin