MESSAGING FUNDAMENTALS

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I’M BERNIE GOLDBACH.TEACHING CREATIVE MULTIMEDIA

AT LIMERICK SCHOOL OF ART & DESIGN

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WRITING WELLMAKES THINGS ACCESSIBLE.

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This #LITmw presentation reflects on the ways messages can be effectively transmitted, distorted, received, processed, post-processed and retransmitted.

We know:

-- To #create is to reach the highest level of achievement in multimedia.

-- Written records preserve the integrity of important messages.

-- In our crowded messaging environment, interference happens regularly.

-- Artefacts often enjoy strong second lives when reimagined.

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THE BASIC FLOW OF MESSAGING

-- #create-- Compress-- Transmit-- Syndicate-- Amplify-- Modulate-- Interference-- Traverse Skip Land-- Receive-- Process-- Post-process-- Retransmit-- Reimagine

It starts with creating and often comes full circle with reimagination.

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#CREATE

-- To make.-- To cause.-- To produce.

The most effective media writing often evolves from the most creative work, geotagged as in #Clonmel.

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COMPRESS Reduce the message to remove disparate extracts.

Listeners appreciate a reduced dynamic range between noise and quiet.

@topgold #LITmw Image by Jodi Henry.

TRANSMIT

Clear signals reach farther.

@topgold #LITmw Image by Norah Carmody.

SYNDICATE

Effective syndication powers our connected information streams.

Tumblr makes it easy.

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AMPLIFICATION

Clever tactics make effective use of limited half lives of new media messages.

@topgold #LITmw Image by David Durand.

EFFECTIVEAMPLIFICATION

GaggleAmp is the most effective message amplifier I have seen.

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MODULATION

Some written signals gain strength in amplifying the traditional reach. Other signals strengthen by increasing their frequency of publishing.

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FREQUENCY

Recurring hashtags like #edchatie produce a community response based on their frequency of use.

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INTERFERENCE

-- Alters.-- Modifies.-- Disrupts.-- Shifts.-- Ripples.-- Moderates.

In a crowded media space, you need to leverage interference.

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INTERFERENCE

Often upsets because it blocks or delays message flow.

@topgold #LITmw Image by Natalia Faria T Cardosa.

SKIP LAND

We live in Skip Land. But may not know it.

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RECEIVE

-- Often by sentinels.-- Sometimes by subscription.-- Displayed in different formats.-- May not be attributed.-- Could be embedded content like List.ly for #Clonmel.-- Might be scraped.-- Could be part of a bundle.

What you write may not be what is received.

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PROCESS

For consumption.For action.For archive.

To create your own story.

@topgold #LITmw Image by Daniel Gonzalez.

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POST-PROCESS

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For reuse as a separate multimedia element.

RETRANSMIT

-- Reblog.-- Share.-- Favorite.-- Like.-- Comment.-- Promote.-- Curate.-- Exhibit.-- Commission.

Often the ultimate kudo.

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REIMAGINE.

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Powerful channel when converted to audio.

REIMAGINE.

@topgold #LITmw Image by Daniel Gonzalez.

Sometimes ideas emerge from slivers of inspiration.

#OCTAVERMUSIC REFLECTIONS

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Details in the Audio Community on Google Plus and inside Audioboo clips.

FLICKR ACTIVITY STREAMS

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Watching #Clonmel and #LSAD-clonmel.

ESSENTIAL APP

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YOU ALSO NEED TO BE ON GOOGLE PLUS.

[PRIVACY]

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TUMBLR IS A SCRAPBOOK.

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GETTING STARTED

-- Write down an honest thought.-- Forget about assessment.-- Revisit snippets from friend.-- Listen to others.-- Reflect about your past actions, decisions and learning events.-- This takes practise.

Everyone can write. But good writing takes practise.

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LOOK FOR THE NARRATIVE.

-- Why did it happen?-- Who was there?-- When did it unfold?-- Where were you?-- How does it fit in?-- What was said?

The segues are the glue.

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CONCLUSIONUSE THE WRITING TOOLS YOU’RE CARRYING.

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CIRCLE ME.OR FOLLOW ME @TOPGOLD.

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LET’S CONNECT AND SHARE.

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Bernie.Goldbach AT LIT.ieInsideView.ieBit.ly/mw-document01