1.MEDIATED CHILDREN From Couch Potatoes to Digital Natives Jaime R. Riccio Ph.D. Student, S.I. Newhouse School of Public Communications Syracuse University @Slaymer

2. BY THE NUMBERS Avg: ~20 hours per weekKids spend ~10.5 hrs/day w media80% have cable58% kids watch TV every day80% have internet access- 4.5 hours45% get TV online38% kids under 2 use mobile devicesSources: Pew, Nielsen, Kaiser Fdn. 3. WHAT IS MORAL PANIC? Hypodermic Needle Cultivation Theory (Gerbner) Social Learning Theory (Bandura) - Modeling 4. TUNING IN TV introduced in 1928 Felix the Cat In homes by 1950sKids Shows 1950 - Childrens programming ABC Saturday mornings Howdy Doody 1960s Cartoons Late 1960s Education Flintstones 1968: Mr. Rogers 1969: Sesame Street 5. ADVERTISING No product placement Cant interrupt kids programming unless 30 mins No back-to-back ads featuring show characters No vice ads featuring kid-friendly characters No ads for vices before 10pm 6. MORAL PANIC ViolencePhysical health 60% of TV is violentWeight - Snacking Smoking Increase in risky behaviors Aggression Desensitization Banduras Bobo DollAd Issues Sexualization Body image issues Eating disorders 7. GAMING Play What?! 1958 Tennis for Two Brookhaven oscilloscope 1962 SpaceWar! Computer system 1972 Atari Home system PongPopular Devices 1980s Nintendo NES (85) Sega Genesis (88) 1990s PlayStation (94) 2000s Microsoft Xbox (01) Now: Mobile gaming! 8. MORAL PANIC Violence 68% of games are violent - Desensitization- Aggression - Risky actsCase Study: Columbine shootings Doom 9. SURFING The Evolution of WWW 1963 ARPANET 1982 TCP/IP 1990s dial-up 1992 CERN 1995 Yahoo! 2000s broadbandJust for Kids COPPA FTC 1998 Updates June 2013 10. MORAL PANIC Vulnerability - Advertisers - Online predatorsPrivacy From companies From peers From strangersInstant gratification 11. Image from http://cmn4ward.wordpress.com/category/theory/ 12. LAPTOP IBM 5100, 1975 first portable computer 1983 first laptop (Gavilian SC) Modern in the 1990s For Kids 62% own In school In play 13. SMARTPHONE Global market share: 22% 1 in 5 people ~40% of kidsBrands Nokia 1996 BlackBerry 1999 iPhone 2007Source: Business Insider 14. TABLET Global market share: 6% 1 in 17 people ~40% of kids Faster adoption than smartphones! Brands: Microsoft Tablet PC 2000 iPad 2010 Kindle Fire 2011 Kids Fuhu Nabi 2012 Innotab 2012Source: Business Insider 15. SOCIAL NETWORKING FacebookVisual Founded 2004 by Mark Zuckerberg 1.1 billion usersTumblr - 2007 Lots underage!Instagram - 2010 **SnapChat - 2012 Vine - 2013Twitter Founded 2006 500 million usersSource: EBizMBA 16. DO KIDS GET SOCIAL MEDIA? Yes. They do! Facebook 13 year olds now public 7.5 million kids under 13 5 million under 10 Twitter Age Screening app Most profiles publicKids SNS Club Penguin DgamerApps Oregon Trail Flow Free PBS Kids Snapchat - #1 for teens 17. MORAL PANIC Values Overstimulation Increases future attention problems/ hyperactivityMultitasking SelfControl appPrivacy Not valued as much Instant gratification Narcissism Desire for fame ranked #1 in tweens Performance? Relationships FriendsConnected disconnect The tethered child 18. CYBERBULLYING Affects almost half of all teensAnonymous 43% of teens 16%-30% of high schoolers 6% of children aged 11-18 'Keyboard couragePervasive No "safe haven" Visible to worldOther Types Cyberstalking Catfishing Sexting False memorialsSource: CDC 19. IS IT ALL BAD? OF COURSE NOT! CommunityGives kids a voiceGathering space for allEducation Freedom to express like never before Navigate new worlds Impression management Information Age 150,000 apps for education PBS Kids, Fisher Price = best-selling Vocab app shows 31% improvement 20. NAVIGATING THE WEB OF CHILDHOOD: 10 13 year-olds use of Facebook 5 children from NY/NJ- 3 boys, 2 girls Netnography & interview 7 Themes 21. Ikr smh stfu ily idk idc tbh af gtfoh hyfr lms gUd &joi I know, right? shaking my head shut the f*** up I love you I dont know I dont care to be honest as f*** get the f*** outta here hell yeah f***ing right like my status good enjoyThe digital generation. What will they bring? Who will they be? 22. MEDIATED CHILDREN From Couch Potatoes to Digital Natives Jaime R. Riccio Ph.D. Student, S.I. Newhouse School of Public Communications Syracuse University @Slaymer