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#NFPWORKSHOP
Websites & Blogs
Make sure your web and
blog content is:
Easy to find
Concise unless it needs explanation
Reflects the mission/vision
When we are sharing stories to create bonds with other like-minded people, we want to give them social currency with the highest pass-on value we can.
- Jay Oatway (@jayoatway)
Social Media
Humanizer / Relationship Builder
Buzz Generator / News Source
The Voyeurist / Moment Maker
Utilitarian / Inspiration Aggregator
To YouTube…
or not to YouTube
BALANCE CONTENT
AND QUALITY
GET OTHERS
INVOLVED
USE A DIFFERENT
PERSPECTIVE
Social Media Rules
Post timely content
Post timely content
Use relevant #hashtags
Post timely content
Use relevant #hashtags
Foster relationships not sales
Post timely content
Use relevant #hashtags
Foster relationships not sales
Quality, not quantity
Post timely content
Use relevant #hashtags
Foster relationships not sales
Quality, not quantity
Use high quality images/video
Have quality media produced by a professional
Use stock photographyistock.comCreative CommonsFreeimages.com
Even better, use what you’vejust learned
Post timely content
Use relevant #hashtags
Foster relationships not sales
Quality, not quantity
Use high quality images/video
Make it easy to share
Post timely content
Use relevant #hashtags
Foster relationships not sales
Quality, not quantity
Use high quality images/video
Make it easy to share
Utilize analytics/scheduling
Don’t entertain the ‘trolls’
Don’t entertain the ‘trolls’
Don’t sync personal accounts
Don’t entertain the ‘trolls’
Don’t sync personal accounts
Mind your manners
Don’t entertain the ‘trolls’
Don’t sync personal accounts
Mind your manners
Keep profile names simple
Don’t entertain the ‘trolls’
Don’t sync personal accounts
Mind your manners
Keep profile names simple
Triple check your posts
Don’t entertain the ‘trolls’
Don’t sync personal accounts
Mind your manners
Keep profile names simple
Triple check your posts
Hire a specialist
Email Marketing
Email marketing mistakes
Not having permission
Assuming people know who you are and want to hear from you
Writing like a used car salesman
(MailChimp)
Email marketing tips
Think ‘relationship’ not ‘blast’
Test and test again
Understand spam filters and how to write for them
(MailChimp)
#NFPWORKSHOP
