Alternative/indie rock

What is rock music?

• rock music is a genre of popular music that originated as roll and rock in the united states in the 1950s and then developed into a range of different styles in the 60s.

What is alternative rock?

• genre of rock music that came from the independent music underground of the 1980s and became widely popular by the 1990s.

• typical instruments : vocals, electric guitar, bass, drums, keyboards.

• alternative music focuses on mainly experimental lyrics, and like rap, some of those lyrics can be explicit. The main themes of this music is often newer dreams, newer desires to change something.

Audience

• Alternative rock is mostly targeted at 16-25 year olds. For example Linkin park is mainly between 18-34

What is indie rock?

genre of alternative rock that originated from the UK in the 1980s. Indie rock is an extremely diverse, with sub-genres that include indie pop and many more. Indie rock tends to be more guitar based than any other type of rock

The difference between indie rock and rock

• “Indie” is an abbreviation of the word “independent” this means that this genre is not influenced or controlled by others. The difference between both genres is that rock bands mainly have male vocal singers whereas indie rock bands have more female singers than men. Rock music is more rebellious than indie.

Audience

• Mainly targeted at 16-24 year olds and are white British, however some other ethnic groups listen to indie rock such as black/British, Indian and mixed.

Examples of indie rock bands

Youtube links • The 1975: https://www.youtube.com/watch?v=lDIKByXhA80• ALT J: https://www.youtube.com/watch?v=npvNPORFXpc&list=

PLboML_u0T3qeo9CshFQtL_Ri4vAB3BOWP• Arctic monkeys: https://www.youtube.com/watch?v=H8tLS_NOWLs• London Grammar: https://www.youtube.com/watch?v=nMEHJPuggHQ• Coldplay: https://www.youtube.com/watch?v=kWh7Nr9Cxlc

Rock magazines Rolling Stones is a biweekly magazine that focuses on music, culture and politics. It was founded by Jann Wenner. In the 1990s, the magazine changed its format to appeal to young readers who were interested in films, TV shows and popular music.

For the audience, gender wise, about 62.6% of men read the magazine and 37.4% of women read it. Ages range from 18-34, however some range from 45 +

The most popular race that reads the Rolling Stones are white people, however there is a huge amount of people from the races black and ‘other’ which also read the magazine.

Kerrang!

Kerrang! Is a rock magazine which is mostly advertised for younger readers who are open to different genres of rock music.

More boys than girls as the ratio shows 45.5% to 54.7%.

The ages range from 15 and upwards to 65 + however, the most popular audience for this magazine is 15-33.

NME NME is a British magazine and is associated with rock, alternative and indie. It was published in 1950’s.

The average age that reads the magazine NME is 25 and the magazine mainly targets men between the ages 17-30.

My magazine• The main genre that I have chosen is alternative rock with the sub genre indie rock. The reason why I have

chosen to do this type of rock is because I enjoy the music that the genre produces. From the research I have done, I know that the main audience that the magazines targets are ages that range from 17-30, I want to aim to target between these ages as I feel that I can relate to those who are at a similar age as me.

• I was inspired by the Rolling Stones magazine for the cover to have a close up of the chosen band/artist to be the main focus of my magazine. I’m going to try to make the cover simple, yet bold. However, to make my magazine different from Rolling Stones, I’m not going to have a section about films and TV programs as I want the magazine to only focus around the genre that I have chosen.

• When designing my magazine, I’m going to have the title of the artist/band underneath the face of them and make sure that the text is bold and colorful to catch the audience’s eyes. I will also have eye catching titles of bands around the picture of the artist/band and small previews of what will be inside, this will also be in my contents page.