Media Language

AimUsing Media Language to establish

meaning in your workCameraMESEditing Sound

Semiotics This is the process of meaning making -

looking at extracting meaning from signs and symbols.

Including: indication, likeness, metaphor and symbolism.

It links with the study of linguists and we can apply it to media language

Different Readings – links to audience reception theories!Hegemonic reading Preferred reading Use and gratifications

Look at Stuart Hall http://

www.slideshare.net/ncrafts84/stuart-hall-1980-audience-reception-theory

Key Questions:What was the intended meaning?How was that reading constructed through

Media Language? How clear was that meaning? How could it be

clearer?What alternative readings could be taken?

Task: Complete the worksheet – choose any of your AS/A2 Projects Be specific – give specific examples What was the key meaning intended?How effectively did camerawork create that meaning? 3

examples How effectively did the editing create this meaning? – give

3 specific examples How effectively did sound create the meaning ?– give 2

specific examples How effectively did MES create this meaning? – give 2

specific examples Following feedback what other readings were there? – link

to audience reception theories