1. PresentationSeminarMediaInducesIndividualDesireMMD3033DigitalMediaDesignProjekt 01Nordiana Ludin1071115816

2. 1#ProjektProposalResearchTopicMediaInducesIndividualDesiresBackgroundEveryonethroughouttheworldhasacommonbond,thecravingforhappinessderivedfrommeaningorpurpose.Thispurposeissometimesdisguisedasthesimplesatisfactionofdesires.Asmuchasweareexposetotheworldwithmediaasourmediumtogothrougheverythingoreverycornerofinformationsintheentireworld,woulditinfluenceustoreactinsuchaway?Ortobelieveinaparticularnewswithoutevenknowinghowtrueacertainstatementcouldbe.ProblemIdentificationDesireistowantsomethingyoudonothaveortobecomesomethingyouarenot.Amongissuesrelateddesires&media: Howdoesmediahelptoestablishtheseindividualdesires? Whatarethemethodusedinestablishingtheseindividualdesires?Aims&ObjectivesTheaimandobjectivesofthisinstallationofbody,identityandcensorsis:TocreateawarenessofhowmediacanbeveryinfluentialtowardsitsaudienceTodemonstratehowmediaisinfluencingthepeoplesperspective. 3. MotivationWhatmotivatesmetogouponthistopicentitledDesireissimplybecausewecanseehowwearemoreandmoreintothethingsthatwe want toachieveandnotwhatwe need tofulfill.Thelivingstandardsthatmostofusaredrivenintonowadaysaresetthroughoutthedevelopmentwemadeasaperson,asociety,acountryandthemajorinfluenceswegetfromthemedia.Asimpleconceptof Themoredevelopweare,thehigherexpectationwewillhavetowardsourselves.Ideation&ConceptAsmentionedintheactualproposal,IwasgoingtogoindepthinTypographybutastimepastby,IrealizedafewotheroptionsonwhatconceptsIcanapplytoapproachthisissue,perhapsacombinationof:RealLifeConceptInteractiveConceptQuantityorSizeQualityConceptReview,AnalysisandPrecedenceStudiesTheresalottosayonreviews,analysisandprecedencestudiesbuttosumupinpointforms,Ihavedone:InterviewingMr.Arif fromSAEInstitute,MalaysiaEmailquestionnairestoMr.Uzair Sawal,8TV,Astro,Hitz Tv.ExperimentingbetweentwocovermagazineatJusco,SeriKembangan.DesignApproachDesignapproachesaredeterminedbywhatitisneededintheparticularinstallation:InteractiveInstallation(withaudioandvisuals)Installationart(standaloneinformofquantities,repetitionorexperimental) 4. 2#ResearchAnalysis 5. Media 6. Desire 7. Howdoesmedia anddesire relates? 8. Brand/Source Media Thesebrand/source dependsonthemediamediumstoreachouttheiraudience.Itincludestheprocessofbroadcasting,publishing,screening,viewing,exposing bythemedia. Mainstreammediaandalternativemediahasevolveandengagedmoreandmoreeachdaytowardstheiraudience.Audience 9. Whatdoobtainfrommedia?Input Output Advertisement Knowledge Information Skills Education CurrentIssue Politic SelfDevelopment Economy Leisure News Exposure Entertainment Events/Happening Sports Interest Health Motivation Religion Imitate/Copy RealityTVShow CompetitionAndindirectlycreates Documentary Cooking theexistenceof: Traveling Movie Desire(Wants) Cartoons Influence Music SocialConsumer 10. 3#IdeaDevelopment 11. EffectsofMediaProsConsEnsurethatnewsandinformationreachesasmanypeopleasAneffectivewayofspreadingdiscordandhatredalsoformsofpossible.propagandacanbeeasily done.Providescareersinmassmedia.Peoplecansometimesmisinterpretnews,andthiscanleadtoa varietyofproblems.Theaudienceisforewarnedaboutcertaineventsandhappenings Itleadstotheexaggerationofcertainevents,forthesoleorsomethingthathasalreadyoccurred.purposeofmakingmoremoney.Increasesthebusinessofmillionsofcompanies. Anypieceofinformationornewscanbemanipulatedtomake therecipientbelievesomethingfalse.Asaunity factor. Misleadinginfluences.Helpsspreadthemessageofcharity,peace,harmonyandother Biasedformofinformation.positivefactorsrequiredtosurviveasacivilization.Educating theaudience.(Skills&Knowledge)Exposingtheaudiencetoalotofnegative actionsthatthey mightimitateorcopy. 12. MediaInfluencesYouth AdultMostly wanttobeacceptedwithintheirfriendsorother Women aremoretemptedtowardsbeautyproductswhichpeople. guaranteesuchreturn. Forexample,immunityfromaging,obtainfairerandsmootherskin.Advertisements showsonhowpeoplecanbemorepopularusingacertainproductandmostlyaimedattheyouthSamegoesfor:generallytalkaboutthecoolquotientoftheproductandhow beautyproduct(includingsurgery)itisgoingtobethenextinthing. slimmingproducts(fitnessprogramorliposuction) makeupproductsIndirectly,youthwillfeelitisvitaltofollowthetrend,with accessories(heels,necklace,handbags)that,theywillbuytheproductjusttofeelacceptedand tofollowthetrendinfashion(brands)achievingonesdesire.Men usuallyfinditdifficulttoholdthemselvesbackinthefaceoftheallureofsexuality.Thevisualeffect,seeingthethingshappeninfrontofyouandthesliceoflifeeffectmakesthemlookalotbelievablethanForexample: PlayboyMagazine,XRatedVideos.theyshouldbe.Health:Childobesity. AstheyfillmostofthetimewatchingWealth:Financialsecurityandaluxurious hasslefreetelevisionorsurfingthenet,lesstimeforexercisesandfitness. lifestyle.UnderagesexualrelationsissueReputationandSupremacyamongtheirfriends, groupofpeople,committee,firm,countryandfamily.Indirectly teachestheyouththeinandoutofprohibitedPerspective oncertaininformationorsubjectissetbytheactions.Forexamplerobbing,fighting,killing. mainstreammedia.Exposetothedangersofalcohol, drugsand increasesunderageForexample:PoliticalIssues,News,Documentary,Education.sexualrelationsissue. 13. CriteriasofInformation/SubjectProducebyMediaInterestTheinformationorsubjectmustbeinteresting,oratleastcateracertainnumberofinterest.TargetAudienceTheinformationorsubjectneedstohaveafollower whichmeanstowhomthepieceismostlyfocusedtoattract.CredibilityTheaudiencereliesonacrediblesourceofinformationtobelieveacertainpiece.Thisisusuallythemainstreammedia,asitisthemain,mosteasiestsourceofmediayoucanfind.Asforalternativemedia,struggleabitonthisareabasicallybecauseanyoneisauthorizedtoputupstatementorinformationontheinternetandfurthermoreiseffortless andaffordless.Reasons&EvidenceNowadayspeopleismorepronetobelieveinformationthatissupportedwithproofandevidence.Withoutit,peoplewillsoonquestionsthebelievabilityofthepiece.FrequencyorRateThenumberoftime apieceispreviewed,publishedorevenbroadcastedbythemediaalsoreflects thebelievability rateandamountofinfluenceobtain.Themorefrequentapieceisshown,thehigherchancesofpeoplebelievingit.Ontheotherhand,apieceofinformationwithnoproofBUTmanagedtogetmuchcoveragebythemediacancontributetomanipulation ofinformationwhichissadlythecommoncaseshappenedwithinmedia. 14. Referencesofotherworkrelatingtomedia. TelevisionIsADrugTVBuddha(1974) ByNamJunePaik ByBethFulton ClosedcircuitTVinstallationwithbronzestatue.The Atypographyanimationdonetoprovoketheroleof ideaofmakingaTVvieweroutofanantiqueBuddha televisioninourdailybasis.Inmyopinion,thisvideo statue.Thesubsequentadditionofavideocamera hastriggeredtheideaoftelevisionusageandhow meanttheBuddhanowwatchedhisvideotaped weconsistentlyconsumeitasapartofourlives. imageonthescreenopposite pastandpresentgaze uponeachotherinanencounterbetweenOriental Source: deityandWesternmedia. http://vimeo.com/10857606 Source: http://www.paikstudios.com/gallery/1.html 15. PlanandStrategyObjectiveIplantocreateawareness amongtheaudienceaboutthisissue(MediaInducesIndividualDesires)anddemonstratehowmediaisinfluencingthepeoplesperspective.Theme&DesignApproachesThismeans,Iamgoingunderthethemeofbody,identityandsensors,tobuildaninteractiveinstallationartformyfinaloutputthatinvolvesdesignapproacheswithquantityoffigures,audio andvisuals. 16. 4#ContentDevelopment 17. ContextualStudiesSocialContextMediainvolvesalmosteveryoneofthenewgenerationsnow.Itinfluencestherelationshipwehavebetweenhumansinmuscularways.Ireflectsonhowwetreatothersandhowwebeingtreatedbyothers.CulturalContextMediaisatoolthathaveexistedwaybackinthe1930s.Ithashelpedtospreadofourcultureandtraditionsabroadandindirectlyhasbecameacultureitselfamongus,especiallytheyoungergenerations.Scienceandtechnologyinnovationsinventedinthenewera,givestheiraudienceachoicetolivelifeevenmoreconveniently.PoliticalContextPoliticplaysabigroleinourlivesasitcanpossiblychangethewayyouliveinacountry.Politicianandlargeorganizationsthathasinterestinthecountry,unfortunatelyhastheauthoritytosetwhateverisprovidedbythemedia,especiallythegovernment. Astandardizepieceofinformationregardingwhatrulesandregulationstofolloworwhichpoliticalassociationtotrustisusuallydonewiththehelpofmedia. 18. ConceptualDiagrams 19. FrontView 20. SideView 21. TopView 22. FunctionalSpecs 23. FunctionalSpecsScreenProjector Mannequins(Approx6)AudioSpeakersProjector 24. FinalSynopsis(Poster) 25. TeaserVideo