Colour Schemes

OzanAbass

DanielCharlie

Font Colour 1

Font Colour 2

The Colour light aqua blue and ink gold. We chose these colours because it shows a calm and a dangerous part like the yin and yam sign. This means that when you use this deodorant you will become two with more power and energy and the name Unleash kicks in at this point as they both relate. The colour dark black and bright yellow. These colours were chosen because it attracts the customers of its brightness. This means that our target audience will be mass as black is for men and yellow is for unisex. The black and yellow makes the customers feel the positive energy i.e. calm from the yellow and the black will make them feel negative energy i.e. unleashing the beast within.

Body colour 1

Body colour 2

The colour burgundy red and dark blue. The reason I chose these two colours is because it matches with the font colours perfectly and they are vibrant. This means that the elegant colours will attract many customers, so the blue and the red are known for uniqueness and all other deodorants tend to use black for their body colours so this will be unique and the odd one out.

The colour swirly green and silver chrome. I have chosen these because the green makes customers feel its environmentally friendly and the silver chrome makes people feel it’s a quality product and more expensive than all others. So overall these colours have two purposes and advantages to themselves.