CODES AND CONVENTIONS

The logo “CLASH” stands out significantly to the audience compared to the rest of the page. This logo makes it stand out in both shops and for the consumer/buyer.

A medium close-up is used for this photo to make the artist (James Blake) the main focus as the image takes up the majority of the cover. CLASH magazine usually shows the artist in a simplistic way as shown.

The smaller text is highlighted and shown in black or red font, this brings attention to the content and makes it stand out to the consumer/buyer. All the text is in capitals making the text look more organised.

Different artists and bands are listed along the bottom of the cover, this shows the style of the magazine as well as the audience, target group it is intended for.

The artists name has been presented in big bold lettering as to draw attention and create importance to the artist shown.

Words such as “free”, “exclusive” and “new” are shown to create importance to the magazine, making it look to the reader as if it is the only magazine to have this content. This as a result is more persuasive to the consumer/buyer.

The yellow background creates a fresh and neutral scene and additionally makes the cover more vibrant and recognisable/noticeable compared to other magazines.

This makes the reader want to know more, wanting to know what these tips are, this also adds onto the magazine having exclusive content. This is used persuasively to entice and attract readers.

This medium close-up shot of the artist shows and presents her in a seductive, inviting manner. This is reinforcing the idea of Mulvey’s idea of the male gaze. By showing her to be using her thumb as a phallic object/ representation, this would appeal to a male audience.

Even though the magazine logo is hard to see due to the light coloured background, it is still recognisable as a CLASH magazine. Even though the logo does not stand out significantly compared to the rest of the page, the logo is still shown in bold mono syllabic text

The artists name has been presented in big bold lettering as to draw attention and create importance to the artist shown.

The pink colour used for the background creates a subtle seductive look and feel to the magazine. The pink also works well with the main focus of the artist as it brings more focus on the subject matter.

They let the reader know as to the content of the issue with “the fashion issue” written. The choice of colour for these smaller texts is also hard to see with the background colour. Underneath this is listed a variety of different artists, this shows the style of the magazine as well as the audience, target group it is intended for.

the model/artist is shown to be laying on top of a variety of fabrics/clothing. This also shows that the magazine is to contain content on fashion as shown in writing above.

The logo “CLASH” stands out significantly to the audience compared to the rest of the page. This logo makes it stand out in both shops and for the consumer/buyer. Even though the font used is different to the usual, it is still recognisable to the magazine due to its contents.

The use of words such as “special”, “biggest” and by saying it’s warp records 20th anniversary shows how exclusive the content is to this issue. This in turn draws in and appeals to the reader/consumer.A close up shot of the

artist (Jay-z) has been used, showing him in a neutral manner with no expression. By showing him in this way, it represents him with a no care attitude.

The use of this statement makes the consumer want to read more. It appeals to a specific audience who want to know. What does the worlds biggest rap star have to reveal?

This makes the reader want to know more, wanting to know what they have to say, this also adds onto the magazine having exclusive content. This is used persuasively to entice and attract readers.

The artists name has been presented in big bold lettering as to draw attention and create importance to the artist shown.