Media Assessment

Film and TVKey Concepts12 Questions

Define Connotations

Question 1

Define Mode of Address

Question 2

We often place genre conventions into 4

categories. What are they?

Question 3

What are the two types of audience question in your A2 exam which you would

apply to the television texts?

Question 4

Explain what a preferred/dominate audience

reading is?

Question 5

Bullet point 3 reasons “Lost” targets a

mainstream audience.

Question 6

Name as many Directors from your TV or Film

texts?

Question 7

What theories would help you answer the genre or representation question

for Sin City?

Question 8

Name one audience response to Lost?

Question 9

Name as many strands of Post Modernism you can.

Question 10

What do all our film texts have in common, regarding male representation?

Question 11

What is the difference between a active and passive audience?

Question 12

Define ConnotationsAn idea or feeling that a word or an

image invokes.

Question 1

Childish or

Youthful

Define Mode of AddressThe way a text speaks to its audience

via language, content, structure and Mise en scene

Question 2

Genre conventions into sub categoires

• Character roles• Mise en

scene/Iconography• Narrative Themes• Technical

Conventions

Question 3

What are the two types of audience question in your A2 exam which you would

apply to the television texts?

-Audience Response-Audience Targeting (Mode of address)

Question 4

Explain what a preferred/dominate audience

reading is?Producers of a media text design it with a certain meaning in mind. A preferred reading is when audience members decode their text in the way the creator intended.

Question 5

Question 6

Bullet point 3 reasons “Lost” targets a

mainstream audience.

Lost

Audience

The use of an ensemble cast

Creating lost as a hybrid genre

Combining escapism and relatable plots

Use of the ScoreUse of Enigma Codes

Mainstream narrative devices

• J.J. Abrams• Neill Blomkamp• Andrea Arnold• Frank Miller/Robert Rodriguez

Question 7

Name as many Directors from your TV or Film

texts?

What theories would help you answer the genre or

representation question for Sin City?

Laura Mulvey’s Male GazePost Modernsim –

HomagePost Modernism -

Hybridity

Question 8

Question 9

Name one audience response to Lost?

Offline and Online cult communities surrounding television.

Turning off before its completion. Too many Enigma codes.

Critical acclaim

Question 10

Name as many strands of Post Modernism you can.

• Hybridity• Parody • Homage• Intertextuality• Hyperreality

What do all our film texts have in common, regarding male representation?Male characters who are in positions of authority and power abuse it for their own gain.

Question 11

What is the difference between a active and passive audience?

An active audience is one that actively engages with the text. They do not simply accept every media message. They question what they see and develop their own interpretation of a media product based on their life experiences, education, family and cultural influences.

Question 12