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CREATIVITY :-‘all the ways of thinking lead to
something new, useful for the thinker’.
CREATIVITY TECHNIQUES:-Come up with new ideas;
Break through fixed ways of thinking;
‘Think out of the box’ - thinking beyond current solutions;
Build upon each other’s ideas; and
Develop new inspiring and surprising ideas.
To understand how it work & how they can contribute to the
product development process it is necessary to put them intopractice.
Developed by Robert Crawford during the 1930s,AT technique is an
idea-generating tool for
identifying process, product,
and service improvement
opportunities. Attributes of a
product, service, or process
are systematically changed
or substituted to search for
problem solutions or
improvement ideas.
• To modify product, process, or service
characteristics in order to bring problem-solving
or improvement ideas to the surface.
• To examine essential problem- related attributes
to possibly change or modify them in order to
eliminate or reduce the problem.
• List attributes
• Consider value of attributes
• Modify attributes
breaking the problem down into smaller
parts that can be examined individually
Power
Supply
Bulb
Type
Size Style Finish Material
Battery Halogen Very
Large
Modern Black Metal
Mains Bulb Large Antique White Ceramic
Solar Daylight Medium Roman Metallic Concrete
Generator Colored Small Art
Nouveau
Terracotta Bone
Crank Hand held Industrial Enamel Glass
Gas Ethnic Natural Wood
Oil/Petrol Fabric Stone
Flame Plastic
STEP 1 :
First, the problem statement is discussed.
See example Copier Copy Tray Pins
Break Frequently,
STEP 2 :
All characteristics or attributes of the
product, process, or service are listed.
STEP 3 :
Next, the problem-related, essential
characteristics are identified and recorded.
STEP 4 :
Lastly, the modification or substitution of
all characteristics is systematically
discussed by team participants . This
often results in finding a solution to the
problem or an improvement opportunity
as shown in the example.
STEP 5 :
The recorded information is dated.
KEY POINTS:-An approach to problem
solving where you break it
down into its various attributes
•To keep a session focused,
limit the use of attributes to
seven per session.