Measuring the Impact of Your Salesforce Deployment

David Roos, Ed.D. Executive Director, Enrollment Management Dixie State University @rdroos

About Dixie State University - • Dixie College – 1911. • State college in 2000. • Achieved University Status in 2012. • Offer more than 40 different BS degrees; also AS, AAS, Certificates

• Current enrollment: 8,600. • Located in St. George, Utah - 2 hours north of Las Vegas.

The Challenge -

• Enrollment growth happened in spite of our organized chaos. • Students at times received mailings multiple times or not at all. • Increased sophistication of competition's marketing. • Attempted to use the "Banner" recruitment module . L

Current State Desired State

The Problem -

• Disparate systems, emails, spreadsheets • One-size-fits-all communication plan. • Mass mailings at predetermined times. • Cumbersome & difficult for individual recruiters to reach out to their assigned inquiries.

• Tracking of students thru enrollment funnel? Not really.

The Solution -

• RFP in 2010 - 12 vendors reviewed • Enrollment Rx selected due to Sales Force platform and affordable pricing model.

• Implementation was straight-forward with minimal impact on IT resources

• Implemented in stages, with initial communication plans operational within three months.

• Currently in 4th year of usage.

The Results -

• Contributed to 47% increase in applications in the first year of implementation.

• Enrollment increased from 8577 in Fall 2010 (1st year) to 9086 in Fall 2011, or a 6% increase.

• For Fall 2014, 32% increase in admitted students over prior year. • Currently 22% more freshmen have enrolled than in prior year.

The Benefits - • Tailored & personalized marketing communication plans. • Improved contact with students through the enrollment funnel. • Improved accountability with automated inquiry assignments and tracking.

• On-the-fly communications and reporting. • Awesome dashboards to track progress.

#HowweuseERX -

Highlighting our value proposition through automated e-mails.

Jason Eric Jensen Enrollment Systems Manager

@SITStudyAbroad

About World Learning

World Learning’s Program Units

•  The Experiment in International Living

•  SIT Study Abroad

•  SIT Graduate Institute

World Learning + Salesforce

Our Salesforce Implementation

•  Utilized by Enrollment Management

•  Student engagement, recruitment, enrollment

Our Salesforce Integrations

30,000 Foot View Automation + Analytics = Better Experiences

Automation

Analytics

Success –  256% increase in SSA

scholarship applications –  10% increase in SGA

enrollment –  Faster confirmation

time for all programs and more…

Understanding our Marketing Efforts

The Experiment in International Living

SIT Study Abroad

SIT Study Abroad - Scholarships

SIT Graduate Institute

SIT Graduate Institute

Silverpop Marketing Automation

Adjusting our Approach

Summary