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Presented by Curt Friehs and Cindy Craig at the 15th Annual Reference Research Forum, ALA Annual, Chicago, July 12, 2009.
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Measuring the Effectiveness Measuring the Effectiveness of Online Tutorials: of Online Tutorials:
A Pragmatic ApproachA Pragmatic Approach
Curt G. FriehsCurt G. FriehsBusiness LibrarianBusiness Librarian
Kansas City, Kansas Public LibraryKansas City, Kansas Public Library
Cindy L. CraigCindy L. CraigAssistant Professor and Social Sciences LibrarianAssistant Professor and Social Sciences Librarian
Wichita State UniversityWichita State University
A Bear with a Bad Idea
Occasionally People Get Bad Ideas Too…
That Includes Librarians “Interactivity is the online hallmark of active
learning.” ~Nancy Dewald Technology is naturally intuitive to college
students and young adults. Tutorials are too hard to make and “I’m too old.” Why can’t we just use the vendor tutorials? “I’ll just put my handouts online. It’s the same
thing as an online tutorial.” “Online tutorials are going to make my job
obsolete.”
Online tutorials can supplement (but not completely replace) live library instruction unless you’re this guy....
Our Conclusions
Replacement Librarian and Library Fine Negotiator “iBender”
Our Conclusions, Continued
Students learn more from video tutorials than from HTML tutorials.
Interactivity is not necessary for learning (and may hinder it).
Research: Part IResearch: Part I
Surveyed 140 finance students after watching Surveyed 140 finance students after watching Value Line Online tutorial. Value Line Online tutorial.
Tutorial left students wanting to know even Tutorial left students wanting to know even more.more.
But more research was needed. Would But more research was needed. Would students outside of a brutally difficult finance students outside of a brutally difficult finance class have different learning needs?class have different learning needs?
HTML vs. Streaming Media Tutorials
Nadaleen Tempelman-Kluit. (2006). Multimedia Learning Theories…
Principle HTML Tutorial Streaming Media Tutorial
Modality Effect Uses visual only Visual & verbal used
Dual Coding Theory
Not used (visual only)
Yes (visual & verbal)
Constructivism Navigation allows for choice (interactivity)
Navigation is linear (minimal interactivity)
Creating the Tutorials
HTML Tutorial
Video Tutorial
Confidence BEFORE tutorial- Interactive: 64%- Video: 47%
Confidence AFTER tutorial- Interactive: 89%- Video: 91%
Survey Results
Video tutorial students reported greater confidence boost after viewing.
Interactive n=53 Video n=54
Question 1- Interactive: 29 (55%)- Video: 42 (78%)
Question 2- Interactive: 39 (74%)- Video: 51 (94%)
Question 3- Interactive: 20 (38%)- Video: 26 (48%)
Quiz Results: Correct AnswersInteractive n=53 Video n=54
Quiz Results: Correct AnswersInteractive n=53 Video n=54
Question 4
- Interactive: 29 (55%)
- Video: 38 (70%) Question 5
- Interactive: 35 (66%)
- Video: 47 (87%)
Video tutorial students scored higher on every quiz question.
Laura Baas Jennifer McCoy Peggy Ward John Sweller South Central Kansas Library System North East Kansas Library System
Special Thanks
Curt Friehs Cindy [email protected] [email protected]