MC’Donalds

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Introduction• Background: Founded: 1955, Franchising since: 1955

Headquarters is located in Oak Brook, IllinoisCEO

Steve EasterbrookLargest fast-food company

Operating in over 121 countries, over 36,615 (September 30, 2016) locations with 1.5 million employees

Revenues $25.43 billion in 2015.No. of employees 420000 (2015)

HistoryFOUNDERS –RICHARD AND MAURICE MACDONALDS.• 1940 First McDonald’s• 1952 Attempts at franchising• 1955 prototype opens in Des Plaines, IL• 1956 14 McDonald’s • 1961 McDonald brothers sell rights to Ray Kroc• 1965 McDonald’s go public• 1967 The first McDonald's restaurant outside the United States

opened in Richmond, British Columbia.

History (cont)• 1970 1600 restaurants• 1980 6000 McDonald’s Restaurants• 1990 record sales • 1994 Kuwait City, Kuwait• 1996 opened in INDIA• 2002 Forty seven years after

30,000 locations 2000 new restaurants World Wide Web McDonald’s a recognized Brand Name

Products

• Beverage: Cold-Coffee, ice tea, hot serves, McShakes

Products• Non-Vegetarian Menu: Filet-O-Fish, , Chicken McCurry Pan, McChicken.

Products• Vegetarian Menu: Crispy Chinese, McALOOtikki, Mc Veggie, Pizza McPuff,

Paneer Salsa Wrap.

What We Sell

8

Services• Having more than 15,000 Wi-Fi enabled restaurants.

Where we are Domestic market: USA

AchievementsEstablished a benchmark in the sector of quick service restaurant

Awarded many awards like the "Most Respected Company" for four successive yearsAmong all the competitors McDonald’s is the leading brand.During its initial footsteps it starts from California and now it is expanded to 31000 countries worldwide.Don Gorske, a McDonald’s enthusiast, has consumed over 20000 big Mchamburgers .He appeared on Supersize me, is listed in Guiness Book of World Records, and has a movie called Mc Daddy.

Key Processes

• Doing business over 100 countries

• 85% franchised restaurants

• All franchisees are independent, full-time operators

Manage Operations Technology

Using OLAP technology:

Manipulates data

View the data and information

Business Model McDonald's corporation earns revenue as an investors in properties, as

franchiser and as an operator of restaurants. 15 % of Mc Donald’s restaurants are owned and operated by Mc Donald’s

corporation directly. The other’s are operated through variety of franchisee agreement and joint

ventures. In addition to ordinary franchisee fees and marketing fees, Mc Donald’s also

collect rent on the basis of sales

Current strategy of McDonald's:

• Low-cost strategy to compete with competitors

• Cutting cost

• Operating more outlets

• Focusing on Plan to Win

IMPORT

India imported mcdonald worth USD 343,109 with total quantity of 99,663.

China is the largest supplier of mcdonald accounting for imports worth USD 193,600 followed by United States and Germany which exported mcdonald worth USD 144,107 and USD 2,227 respectively.

Source https://www.zauba.com/importanalysis-mcdonald-report.html

Export BY Mcdonalds

India exported mcdonald worth USD 919,643 with total quantity of 246,136.

Italy is the largest buyer of mcdonald accounting for exports worth USD 386,571 followed by Belgium and Singapore which imported mcdonald worth USD 179,485 and USD 153,131 respectively.

The End

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