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This is information from the Design MBA program at CCA information night in San Francisco. This is up-to-date as of May 2009 but may be updated in the Fall.
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MBA in Design StrategyCalifornia College of the Arts (CCA)
Nathan ShedroffProgram Chairdesignmba.org
What’s driving this intersection?
“The MFA is the new MBA”—Dan Pink, 2004
Harvard Business Review
Tomorrow’s B-School?It Might Be A D-School”
Special Report, 2005, BusinessWeek
What’s driving this intersection?
“CEOs Must Be Designers,Not Just Hire Them”
—Bruce Nussbaum, 2007BusinessWeek
What’s driving this intersection?
What’s driving this intersection?
Program Description:Help create the next generation of
business leaders, not merely design leaders or leading designers.
What the program isn’t:MFA Design > leading designers
Masters Design Mgmt. > design leadersMBA Design Strat. > business leaders
Who is this program for?Designers
Other Professionals(including from the NGO sector)
Program Aim: 25-30 per cohort
Where are the jobs?Consulting (organizations)
Companies (management & intra.)Start-ups
Non-profits (management & innov)
Curriculum:
What does the program focus on?
Strategy, Innovation, Sustainability, Collaboration, Entrepreneurship
B+D(+S)
Each course:investigate, analyze, make, write, present,
collaborate
Curriculum:
Throughout:Strategy, Innovation, Sustainability,
Collaboration, Entrepreneurship
Each course:investigate, analyze, make, write, present,
collaborate
Program Description:
Low-Residency Model:
Four-day weekendsFive times a semester (each month)
Time flexibility for students and facultyGeographic flexibility
For now: full-time program
Program Description:
Dual Design Degree (3 years):
1 2 3 4
MBA Strand
Design Research (3 units)
History of Media (3 units) Leadership by Design (3 units) Advanced Topic Studio (6 units)
Finanical & ManagerialAccounting (3 units)
Thesis: Studio (6 units)
Market Insight Studio (6 units)
Managerial Economics (3 units)
Bus. Models & Stakeholders(3 units)
Thesis Presearch (6 units) Ethics & Organizational Culture(3 units)
Operations & Systems (3 units)
Managerial Finance (3 units)
Strategic Management (3 units)
Sustainability Studio (3 units)
Business Law & Negotiation(3 units)
Experiences Studio (6 units) Venture Studio (Thesis) (6 units)
Form + 2 Skills Studios (6 units)
Live Exchange (3 units)
Discipline-Specific Studio(6 units)
Contemporary Issues (3 units)
5 6
MFA Strand
Program Description:
In the Future (3+ years):
Executive Certificate Program(those already with a business degree)
Part-time Program(every course starts every semester)
Blog and Online Resource Center:
Thank you!