Mastery Journal Slideshow

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Mastery Journal Timeline

Daniele OwensEntertainment Business

January 2014 – December 2014

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Mastery: Personal Development and Leadership

Goal: Learn what it means to be a master at a subject and how it affects my way of thinking

Use Greene’s book to develop and execute techniques to become a master in the industry of entertainment business

Read “Be Your Own Master” by Noonan

Learn how to use a Mac (http://bit.ly/MnY4yo)

Mastery Journal Timeline -Daniele Owens

http://bit.ly/MnY4yo

http://bit.ly/MnY4yo

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Executive Leadership

Goal: Develop a balance between power and influence, and sharpen my decision making skills

Understand how to make effective decisions

Read “Leadership styles and associated personality traits: Support for the conceptualization of transactional and transformational leadership” by van Eden, Cilliers and van Deventer

Tips on how to increase confidence (http://bit.ly/1ijss8y)


http://bit.ly/1ijss8y



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Project and Team Management

Goal: Learning to balance managing a project while allowing for team to be creative and successful in each task

Volunteer for projects within my current position

Read “Team-Member Exchange and Work Engagement: Does Personality Make a Difference?” by Liao, Yang, Wang, Drown and Shi

How to recharge a team (http://bit.ly/1fkdU5L)


http://bit.ly/1fkdU5L

http://bit.ly/1fkdU5L

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Business Storytelling and Brand Development

Goal: Conceptualize ideas in order to build and grow clientele and customer loyalty

Study the rise of the company Apple

Read “Brand Identity Development and the Role of Marketing Communications: Brand Experts' View” by Petek and Ruzzier

Build effective personal brand (http://bit.ly/1nkwnVK)


http://bit.ly/1nkwnVK

http://bit.ly/1nkwnVK

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Entertainment Business Finance

Goal: Learn to attract financial backers to projects and how to develop financial projections

Ask many questions in class to make sure that I understand concepts

Read “Budgeting: More than just crunching the numbers” by Kroll

Creating a budget (http://bit.ly/1aQ00eW)


http://bit.ly/1aQ00eW

http://bit.ly/1aQ00eW

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Negotiation and Deal-Making

Goal: Understand how to effectively make deals while dealing with difficult personalities or demands

Participate in roleplaying and develop scenarios to help with practice

Read “The Politeness Principles in Business Negotiation” by Zhang

Successful Negotiation (http://bit.ly/LAGYxt)


http://bit.ly/LAGYxt

http://bit.ly/LAGYxt

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Product and Artist Management

Goal: Learn how to successfully manage artist/products in a effective fashion while meeting clientele needs

Look up a “Day In The Life” type article to have an idea of what it is life to management artist or products

Read “Entertainment Law: Agents, Managers, Attorneys, and Promoters” by Amador

Pitching ideas (http://bit.ly/1eoNqSJ)


http://bit.ly/1eoNqSJ

http://bit.ly/1eoNqSJ

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Advanced Entertainment Law

Goal: Understanding how laws are ever-changing and how to find a definite answer within grey areas

Ask questions in class as well as find similar cases with different outcomes

Read “Entertainment, Art & Sports Law” by Willard

Understanding copyright laws (http://bit.ly/1fknUMl)


http://bit.ly/1fknUMl

http://bit.ly/1fknUMl

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Entertainment Media Publishing and Distribution

Goal: Understanding the change from traditional to modern ways of distributing products and opportunities/setbacks clientele have encountered

Compare models of publishing and distributions

Read “Cross Media and E-Publishing” by Rogobete, Peters and Seruga

Think like publisher (http://bit.ly/1aQb63m)


http://bit.ly/1aQb63m

http://bit.ly/1aQb63m

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Digital Marketing

Goal: Effectively using technological platforms to market products or services and understanding how to use it with case studies

Using knowledge learned, help improve marketing at my current position

Read “Marketing Sugary Cereals to Children in the Digital Age: A Content Analysis of 17 Child-Targeted Websites” by Cheyne, Dorfman, Bukofzer and Harris

Technology and marketing (http://bit.ly/1nAGq9n)


http://bit.ly/1nAGq9n



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Business Plan Development

Goal: Work together with my professor and peers to create business plan that can be used in a portfolio

Work with industry connections to make a business plan

Read “Moving beyond the business plan in enterprise education” by Jones and Penaluna

Learn components of effective business plan (http://bit.ly/1cHd4lx)


http://bit.ly/1cHd4lx

http://bit.ly/1cHd4lx

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Final Project: Business Plan

Goal: Work closely with my professor to finalize and complete my business plan

Wrap up loose ends, ask my final questions and prepare for presentation

Read “Four Ways to Make Your Presentation Great” by Moore

How to Present (http://bit.ly/1lsrgnY)


http://bit.ly/1lsrgnY

http://bit.ly/1lsrgnY

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Mastery Journal Visual Timeline


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Six Industry Leaders

John Echeveste – VPE PR

[email protected]

Ed Zintron – EZ PR

[email protected]

Lindsay Scott – Launch Squad

[email protected]

Brooke Hammerling – Brew Media Relations

[email protected]

Angela Fisher – AMF Entertainment

[email protected]

Amy Wiggins – Warner Music Group

[email protected] Journal Timeline -Daniele

Owens

mailto:[email protected]







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Getting Involved Through FSU

Creative Student Networking Group

Entertainment Networking Society

The C.E.O. Society

Student Branding Society


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Staying Informed in the Industry

Joining PRSSA, NABJ, and HPRA

Following popular PR firms such as Allision + Partners, Edelman and Hunter on social networking sites

Try to contact PR professionals and learn about their journey


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Mentor

Taking interest in my success

Straight-forward

Innovative

Easy-going

Has years of experience

Challenges me


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Resources

Amador, V. B. (2010). Entertainment Law: Agents, Managers, Attorneys, and Promoters. Ateneo Law Journal, 54(4), 817-849.Kroll, K. M. (1997). Budgeting: More than just crunching the numbers. Industry Week/IW, 246(15), 110.

Cheyne, A. D., Dorfman, L., Bukofzer, E., & Harris, J. L. (2013). Marketing Sugary Cereals to Children in the Digital Age: A Content Analysis of 17 Child-Targeted Websites. Journal Of Health Communication, 18(5), 563-582. doi:10.1080/10810730.2012.743622

Jones, C., & Penaluna, A. (2013). Moving beyond the business plan in enterprise education. Education + Training, 55(8/9), 804-814. doi:10.1108/ET-06-2013-0077

Kroll, K. M. (1997). Budgeting: More than just crunching the numbers. Industry Week/IW, 246(15), 110.

Liao, F., Yang, L., Wang, M., Drown, D., & Shi, J. (2013). Team-Member Exchange and Work Engagement: Does Personality Make a Difference?. Journal Of Business & Psychology, 28(1), 63-77. doi:10.1007/s10869-012-9266-5


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Resources

Moore, C. (2013). Four Ways to Make Your Presentation Great. Parks & Recreation, 48(9), 39-40.

Noonan, D. (2002). Be Your Own Master. Newsweek, 140(13), 60.

Petek, N., & Ruzzier, M. (2013). Brand Identity Development and the Role of Marketing Communications: Brand Experts' View. Managing Global Transitions: International Research Journal, 11(1), 61-78.

Rogobete, C., Peters, G., & Seruga, J. (2012). Cross Media and E-Publishing. International Journal Of U- & E-Service, Science & Technology, 5(2), 17-29.

van Eeden, R., Cilliers, F., & van Deventer, V. (2008). Leadership styles and associated personality traits: Support for the conceptualisation of transactional and transformational leadership. South African Journal Of Psychology, 38(2), 253-267.

Willard, C. (2013). Entertainment, Art & Sports Law. Florida Bar Journal, 87(6), 16-18.

Zhang, Y. (2013). The Politeness Principles in Business Negotiation. Cross-Cultural Communication, 9(4), 50-56. doi:10.3968/j.ccc.1923670020130904.2668
