TEENS, SOCIAL MEDIA & TECHNOLOGY OVERVIEW 2015

MASAGUS FIRDAUS16705261015

Yogyakarta State University

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Defining Terms• Hispanic : persons of Mexican, Puerto Rican, Cuban,

Dominican, Central or South American, or other Spanish or Portuguese culture or origin, regardless of race

• Snapchat :an image messaging and multimedia mobile application where pictures and messages are only available for a short time before they become inaccessible.

• Tumblr :a microblogging and social networking website which allows users to post multimedia and other content to a short-form blog.

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Defining Terms• Vine : a short-form video hosting service

where users could share six-second-long looping video clips.

• Kik : a proprietary instant messenger software application (app) for mobile devices from the Canadian company Kik Interactive, available free of charge on iOS, Android, and Windows Phone operating system

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Defining Terms• Pinterest : A content sharing service that allows members to "pin" images,

videos and other objects to their pinboards.

• Polyvore : a community-powered social commerce website

• Whisper : a proprietary iOS and Android mobile app available without charge, which says that it allows users to send messages anonymously, and to receive replies.[

• Yik Yak : a social media smartphone application. It is available for iOS and Android and it allows people to create and view discussion threads within a 5-mile radius

• Ask.FM : a global social networking site where users create profiles and can send each other questions.

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Research InformationThe Pew Research Center’s Teen Relationship Study

Fieldwork was conducted by the GfK Group (GfK, formerly Knowledge Networks.)

The survey examined the attitudes of teenagers age 13 to 17 years old, as well as those of their parents, toward technology.

The survey was conducted using sample from KnowledgePanel®.

The population: a. parents of teens age 13 to 17 b. teens 13 to 17 years old residing in the US

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Research Scheme

Pew Research

Center

Sex Race Age Sex by Age Household Income

Parent Education Urbanity

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Sex

Boys Girls

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Race/ Ethnicity

Hispanic White-Non Hispanic

Black-Non Hispanic

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Age

13-14 15-17

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Sex by Age

Boys 13-14

Boys 15-17

Girls 13-14

Girls 15-17

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Household Income

< $30K $30K-$49.999K

$50K-$74.999K $75K+

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Parent Education Attainment

Less than High School High School Some

College College+

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Urbanity

Urban Suburban Rural

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Some Points to Note• Gaps in access to technology (Desktop and laptop

computers, and smartphones): Socio Economic, Racial& Ethnic Lines.

• Teens sites and apps like Instagram and Snapchat

• Adolescents Facebook, and it is the site that the largest share of teens say they use most often

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Some Points to Note• Facebook : the most used site by lower income youth than

by higher income teens,

• Snapchat : site for more well-to-do teens.

• Girls : text messaging & visual social media platforms (Instagram, Snapchat), online pinboards (Pinterest and Polyvore), as well as Tumblr and Vine.

• Boys dominate in the console access and video game playing sphere.

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Some Points to Note• Among Hispanic and African-American youth, there is somewhat less access

to desktops, compared with white teens.

• African-American youth have greater access to smartphones than their Hispanic or white counterparts.

• Minority youth are much more likely to adopt text messaging apps on their phones than their white counterparts.

• Hispanic youth = white teens (social media platforms)

• Hispanic teens : using Google+ than white youth.

• African-American teens > white or Hispanic youth (playing video games)

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Mobile phones • Most of American teens ages 13 to 17 have or have access to a mobile phone of

some kind, and a majority of teens have smartphones.

• About a third of teens have a “basic” cell phone that is not a smartphone.

• Only limited number of teens have both types of phones.

• African-American teens are the most likely of any racial or ethnic group to have or have access to a smartphone

• Teens from higher income families and households where parents have higher levels of educational attainment are among the most likely to own a smartphone.

• Those teens with lower incomes are the most likely to have a basic cell phone

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Desktops, Laptops and Tablets • Fully 87% of American teens ages 13 to 17 have or have access to a

desktop or laptop computer, and 58% of teens have or have access to a tablet computer.

1. White teens are more likely to report having a desktop or laptop computer compared with Hispanic youth and African-American youth.

2. Household income and parents’ educational level are also factors in teens’ access to desktops or laptops. Family income plays a role in whether teens have access to tablets

3. There are also modest gender differences in tablet access (girls reporting access to a tablet compared with boys)

4. There are no differences by race or ethnicity in tablet access.

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Game Consoles• Teens 13 to 17 have or have access to a game console (More teen boys own

game consoles than girls)

• White teens are a bit more likely than Hispanic teens to have a game console

• Teens in households earning less than $30,000 annually are less likely to have a console

• Overall, teens have relatively robust levels of access to tech devices.

• The majority of youth have access to three or four of the five items asked about on the survey — desktop or laptop computer, smartphone, basic phone, tablet and game console. Fully seven-in-ten teens have or have access to three or four of those items

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Accessing the Internet on Mobile Devices

• The survey shows that 91% of teens go online from a mobile device, at least occasionally.

• African-American teens are significantly more likely than whites or Hispanics to use mobile devices to go online

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Internet Use (near ‘constant’ for some teens)

Teens ages 13 to 17 are also going online frequently.

Most of teens report going online daily “almost constantly,” (Daily and weekly)

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Texting • Most of teen cell owners use text messaging — either directly through their

mobile phones or through an app or a website.

• Some of teens (Hispanic and African American) use messaging apps like Kik or WhatsApp.

• Teens on the lower end of the income spectrum are also more likely to use messaging apps on their smartphones

• Girls are also a bit more likely than boys to use messaging apps,

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Online Pinboards• Girls, especially older ones, are the major users of Online

Pinboards

• A quarter of older teens pin on pinboards as do 16% of younger teens.

• The oldest girls ages 15 to 17 are the most likely to pin using online boards.

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Discussion boards • Few teens read or comment on discussion boards like

reddit or Digg.

• There are few differences among teens in use of these online boards by age or gender or any other major demographic category.

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Anonymous apps and sites • Limited number of teens with cell phones report using anonymous question or

sharing apps.

• Girls are a bit more likely to visit these sites than boys

• Hispanic teens are nearly twice as likely as white teens to use these platforms

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Playing video games • More boys play online video games than girls

• African-American teens are substantially more likely to report playing video games than their white or Hispanic counterparts

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Video call and chat

• Older girls are the most enthusiastic chatters using video calling or chatting with others.

• More Hispanic teens video chat and call than white teens

who report talking by video.

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Social Media

• Most of teens use at least one site (Facebook, Twitter, Instagram, Snapchat, Tumblr, Google+ and Vine)

• Some others use two or more sites

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Facebook

• Boys and girls are equally likely to report using the platform, but older users ages 15 to 17 are more likely to use it than younger users 13 to 14.

• Teens from somewhat less well-off households are more likely to report using Facebook than teens from wealthier homes

• Use of Facebook is relatively consistent across racial and ethnic groups.

• Urban teens report more use of Facebook than teens from the suburbs

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Instagram

• More than half of all teens report using Instagram to share photos and video with friends, with girls substantially more likely to use it than boys.

• The heaviest users of Instagram are the oldest girls (share photos on Instagram)

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Snapchat• Two-in-five American teens use Snapchat to share images and videos that

are then automatically deleted within a predetermined amount of time — usually a few seconds.

• Similarly, older teens 15 to 17 send snaps.

• Older girls are the most likely of any teen group to use to service (Snapchat).

• Teens from the lowest income households are the least likely to use the service than wealthier teens.

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Twitter• Older teens are more likely to use the service than

younger, with use rising steadily as teens age,

• The oldest girls ages 15 to 17 are the most likely to use Twitter

• This study does not show statistically significant differences by race, locale or a teen’s socio-economic status.

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Google +

• Hispanic teens are more likely to use Google+ than white or African-American youth.

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Vine• One quarter of teens use Vine, an app that allows users to

record and share short, six-second videos.

• It is used by more girls than boys

• The oldest girls ages 15 to 17 are the most likely to use Vine

• Use of Vine is evenly spread across income groups, education, and racial and ethnic groups.

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Tumblr• Tumblr is predominately used by girls age 13 to 17.

• Much of this is driven by the oldest girls (ages 15 to 17)

• Overall, older teens are modestly more likely to use Tumblr than younger teens.

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Thank You

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