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Visit us at marsdd.com 9 April 2015

Market Intelligence

S P R I N G 2 0 1 5

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What is market research

9 April 2015

The action or activity of gathering information about:

Consumers’ needs and preferences

Competitors’ strengths and weaknesses

General industry trends

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Why bother?

9 April 2015

“Business is lousy. Maybe I should have done more market research first.”

Colin could see that his competitor had obviously done his market research

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What do we do

9 April 2015

MaRS Market Intelligence gives entrepreneurs and startups access to premium secondary market research resources at no cost to the

startup

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What do we do

9 April 2015

• Provide secondary market research

• Pull information from both public and proprietary databases

• Provide reports or links to website resources

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Practices at MI Services

9 April 2015

I C T HEALTH CLEANTECH

Online and mobile apps Digital multimedia

GamingHardwareSoftware

Telecommunications

Medical devices Therapeutics

Diagnostics & ImagingHealthcareAgriculture

Foods and natural products

Renewable energyPhysical sciences Environment

Advanced materials Manufacturing

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When to Engage MI

9 April 2015

Clients working with an advisor to assess:

Market size

Industry characteristics or trends

Competitive landscape

Customer demographicsSo that you can:

Validate a new idea

Pivot in a new direction

Create a business plan

Prepare an investor pitch deck

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Who is Eligible

9 April 2015

Startups with:

< $1 Million in revenues in that fiscal year

&

< $2 Million in private investments (total raised)

Exclusions:

oAny VC’s, investors or consultants

oAdvisors or EIR’s personal interest projects

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Before you begin

9 April 2015

www.marsdd.com/startup-library

Filter results by Type “Startup Library”

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Proprietary Databases

9 April 2015

CLEANTECHHEALTHICT

Pg 10

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Sample Questions

9 April 2015

Estimate of insulin pump users worldwide(BCC Research)

Adoption of social software in the enterprise (Forrester)

Financing raised by clean tech startups(Capital IQ)

Demographics of Android smartphone users (eMarketer)

SaaS spending by Canadian enterprises (IDC)

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How to Engage with MI

9 April 2015

• Advisor + client identify info needs and complete request form

• Advisor reviews and sends form to mailbox

Advisor meets with client

• Clarify needs

• Provide a target completion date –usually 5 to 10 days

• Urgent requests accommodated as possible

MI team processes request

• Research sent to client with advisor cc’ed

• Clients can come back with follow-up questions

MI team completes research

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New Market Intelligence Request Form Revised Sept 2014

9 April 2015

**Please “Enable Macros”

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9 April 2015

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Limitations

9 April 2015

Price lists, pricing models

Lead, mailing or target lists

Canadian and US Business Counts

Private Company Revenue and Information

Competitor lists and analysis

Consumer demographics (in-depth)

(Online) advertising spend

Patent searches

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Questions – within scope

9 April 2015

• Among 1.4 million people in the United States with severe speech impairments, how many of them can use mobile applications?

• What’s the size of the platform-as-a-service market? What’s the PaaS growth rate? What’s the size of software-as-a-service market? What’s the SaaS growth rate?

• I'd like to understand more about the opportunity with the Internet of Things in the Smart Building Automation space. How is bringing things online changing the building automation space? What value is created by understanding big data for HVAC, electrical and hydro?

• What are the major trends in both the wearables and game industry in North America?

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Questions – out of scope

9 April 2015

• What percent of people bring Bubba Kegs with them on all-inclusive vacations?

• What kind of gifts do people really want? Were people happy with the gifts they received?

• Where is the nearest emergency exit? (maybe meant: "what is our exit strategy?”)

• How many single people are there in the world, and how many of them are “looking”?

• Names, address, and contacts of plumbing wholesale or distributions business in Canada and Great Lake States

• What would happen to me financially if this moved forward but failed?

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MaRS Market Insights

9 April 2015

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Our Future Matters 9 April 2015

Christina KimBSc, MIStInformation Specialist

Usha Srinivasan, Hon BSc, PhD

VP Learning and Insights

Hadi SalahBSc, MScSr. Industry Analyst

Claudio MunozBComn, MISr. Industry Analyst

Joe LeeBComm, MBET, CMRPIndustry Analyst

Lucas ArmstrongBA, RAPPIndustry Analyst

Emily MacIntosh BSc, BComm Industry Analyst

Hyun-Duck ChungHon BA, MIStInformation Specialist

Nirusan RajakulendranBSc, MBiotechIndustry Analyst

Lynda O’MalleyHon BA, MES Industry Analyst

Meet the team

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Our Future Matters 9 April 2015

Thank You!

Questions?