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Promoting Events on Social Media

Marketing UpdateNCLA Communication survey & results prototypes for Sections and Round TablesMarketing teams social media effortsPromoting events on social mediaHow you can help us help you

Logos?Design by Paul Foster,Catawba County Library System

NCLA Marketing Team Posts Where: Twitter & FacebookWhat: About NCLA eventsAbout events from ALA, PLA, ACRL, & other related library eventsFun library thingsNCLAs job board#TBT (throwback Thursday)Who: Six team members cover six days of the week

Promoting Events on Social MediaStephanie Willen BrownNCLA Board Meeting10/28/16

Section and Round TableEvent Promotion?Who?N.C. librariansHow reach them?EmailTwitterFacebookLinkedIn?!Many avenues to notify, remind, encourage

Encourage: attendance, participation, survey response, etc.5

Twitter#TBT @NCLAonline #NCLA17#Hashtags shortcuts to identify topic of post (like LCSH, only social & created on the fly)#TBT #GoVoteNCLA has 982 followers with modestengagementRTs & Comments &Likes People read what we post!

Which Catches Your Eye Most?

Facebook:Photos matter637 followers on the official Facebook pageThe unofficial page764 membersMarketing team is investigating duplicationLow-cost Facebook advertising really helpsRecommend adsfor conference, LI, big events

General tipsPhotosShort posts on both Facebook & TwitterGoal: 120 characters(this post so far has 110 characters)URL so readers can get more informationNCLA Event calendar will notify us of new events. AND Send us photoSend us 120-140 char. desct of eventAbbv ok! If you tweet about a Section and Round Table event, please include @nclaonlineMarketing team will be notified & will retweet

Your Events, @NCLAolined

Advanced TipsHashtag your Section or Round Table #WILRNC or #BLINCMake sure no one else is using the hashtag for a completely different purpose@BLINC is a beauty account#WILRNC no records match your searchUnique / unusual hashtag will group your tweets & serve as short description of eventEncourage your members to post about eventUse @nclaonline in tweets so we see themLike our Facebook & Twitter posts

How We Make the Sausage Manage Posts: HootSuite