MARKETING

Films I chose:

• Inception• Great Gatsby• Fast and furious 7• kingsmen

Inception(marketing)Warner Bros. spent $100 million marketing the film. A viral marketing campaign was employed

for the film. After the revelation of the first teaser trailer, in August 2009, the film's official website featured only an animation of Cobb's spinning top. In December, the top toppled over and the website opened the online game Mind Crime, which upon completion revealed Inception  ' s poster. The rest of the campaign unrolled after WonderCon in April 2010, where Warner gave away promotional T-shirts featuring the PASIV briefcase used to create the dream space, and had a QR code linking to an online manual of the device. Mind Crime also received a stage 2 with more resources, including a hidden trailer for the movie. More pieces of viral marketing began to surface before Inception  ' s release, such as a manual filled with bizarre images and text sent to Wired magazine, and the online publication of posters, ads, phone applications, and strange websites all related to the film. Warner also released an online prequel comic, Inception: The Cobol Job.

The official trailer released on May 10, 2010 through Mind Game was extremely well received.] It featured an original piece of music, "Mind Heist", by recording artist Zack Hemsey, rather than music from the score. The trailer quickly went viral with numerous mashups copying its style, both by amateurs on sites like YouTube and by professionals on sites such as College Humor. On June 7, 2010, a behind-the-scenes featurette on the film was released in HD on Yahoo! Movies.

Home mediaInception was released on DVD and Blu-ray on December 3, 2010, in

France, and the week after in the UK and USA (December 7, 2010). Warner Bros. also made available in the United States a limited Blu-ray edition packaged in a metal replica of the PASIV briefcase, which included extras such as a metal replica of the spinning top totem. With a production run of less than 2000, it sold out in one weekend.

Putative video gameIn a November 2010 interview, Nolan express. He described it as "a

longer-term proposition", referring to the medium of video games as "something I've wanted to explore.

The great Gatsby(marketing) The first trailer for The Great Gatsby was released on May 22, 2012, almost a year before the

film's release. Songs featured in various trailers include: "No Church in the Wild" by Jay-Z and Kanye West; a cover of U2's "Love Is Blindness" performed by Jack White; a cover of

The Turtles' "Happy Together" by the band Filter; a cover of Amy Winehouse's "Back to Black" performed by André 3000 and Beyoncé; "Young and Beautiful" performed by Lana Del Rey; and two songs, "Bedroom Hymns" and "Over the Love", performed by

Florence and the Machine.[

On April 15, 2013, Brooks Brothers premiered "The Gatsby Collection", a line of men's clothing, shoes and accessories "inspired by the costumes designed by Catherine Martin for Baz Luhrmann's The Great Gatsby". According to Fashion Weekly, "The looks weren't

simply based on 1920s style: the new duds were designed based on the brand's actual archives. Brooks Brothers was one of the initial arbiters of Gatsby-era look. The actual costumes, designed by Catherine Martin, will be on display in select Brooks Brother’s

boutiques.On April 17, 2013, Tiffany & Co. unveiled windows at its Fifth Avenue flagship store "inspired

by" Luhrmann's film and created in collaboration with Luhrmann and costumer Catherine Martin. The jewelry store also premiered "The Great Gatsby Collection" line of jewelry

designed in anticipation of the film. The collection comprises 7 pieces: a brooch, a headpiece (both reportedly based on archival Tiffany designs), a necklace, and four

different rings, including one in platinum with a 5.25-carat diamond, priced at $875,000.

Fast and furious 7 (marketing)

Studio marketing executives and the film-makers have always regarded Walker, who died in a car accident on November 30 2013 during a break from shooting, as a key element in the $2.4bn franchise.

And they knew fans of the action series wanted to see their idol at the vanguard of the promotional campaign for Fast & Furious 7, which opened in France, Germany and South Korea on April 1 and debuts in North America and the UK on Friday.

The franchise’s huge number of followers enjoy a special relationship with the Fast and Furious film-makers, studio chiefs and Vin Diesel, Walker’s close friend who is the spiritual heart of the long-running narrative that started in 2001.

Kingsmen (marketing)

Marketing:. The trade paperback collecting the comics miniseries was released on 14 January

2015. Vaughn teamed up with luxury retailer Mr. Porter to create a 60-piece clothing line based on the film. Mr. Porter worked with the film's costume designer, Arianne Phillips, to design the bespoke suiting, while everything from the ties and shirts to eyewear, umbrellas, shoes and watches were designed by heritage brands such as Cutler and Gross, George Cleverly, Mackintosh and Bremont. The collaboration is the first of its kind, making Kingsman: The Secret Service the first film from which customers can buy all of the outfits they see.

The film includes significant product placement for Adidas Originals

Home media:film was released on digital HD on 15 May 2015 and on Blu-ray Disc and DVD on 9 June