http://houseofgeekery.com/2012/03/07/retro-review-the-muppet-movie/

Social Media Mythsthe marketing side

Tonya Oaks Smith#e12_sem11p #edusocmedia

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

myths?

http://www.flickr.com/photos/franlopezmarino/5214797718/#e12_sem11p #edusocmedia

@marleysmom by @radiofreegeorgy

@marleysmom

•Communications director at the UALR William H. Bowen School of Law•Worked as a reporter, internal comm for private company, for central communications, and professional school•Ambition: Become a true conquistador in fabulous shoes

Photo by @radiofreegeorgy#e12_sem11p #edusocmedia

There’s Life Beyond the Four-Year University

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

@bowenlaw

WILLIAM H. BOWENSCHOOL OF LAW

•No. 9 ranked legal writing program, Top 50 PT program •500 students, about 30 full-time faculty •Staff of one (me!) provides print, web, and consultation support for: Alumni Relations & Development, Admissions, Career Services, Clinical Programs, Dean's Office, Events & Conferences, Student Services, three journals, and whatever else pops up

#e12_sem11p #edusocmedia

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

myth 1

http://www.zeusfather.com#e12_sem11p #edusocmedia

Time - it takes an enormous amount of time to do SM. Use software and tools to monitor your online presence and make the best use of your time.Run searchesUse Tweetdeck or hootsuiteSocial mention or FB InsightsBlock 10 minutes each day and just do it thenYou’ll get quicker and can use your time more effectively

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

myth 2

http://nuptialmystery.com/the-curse-of-narcissus/#e12_sem11p #edusocmedia

IMAGE - You should have to separate yourself from your institutional brand

No. However, it is helpful to remember that you are always the brand.

You can be the face of your school or institution; that’s not bad.

(Discussion with professor about appropriateness of my twitter handle)

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

myth 3

http://www.mlahanas.de/Greeks/Mythology/Brimo.html#e12_sem11p #edusocmedia

ANGER - SM allows people to talk negatively about you. I won’t dispute that it does. But so what? At least they’re talking. They’re invested. They’re gonna do it anyway. With social media, you know what they’re saying pretty much instantly. It’s not a bad thing, and if you develop relationships with stakeholders, you have a ready group of defenders for your school.You can use the negative to influence the conversation.

wrap it up

http://www.flickr.com/photos/retail-packaging/3407193928/#e12_sem11p #edusocmedia

Time - lots?Image - together or separate?Anger - negative? or can it be turned?

get with me

Tonya Oaks Smithtosmith@ualr.edu@marleysmom501.324.9896