Marketing LogisticsMarketing Logistics

11

Presented By :-

BISWAJIT PALITHARIKRISHNAAVINASH

Logistics DefinedLogistics Defined

• Logistics means having the right thing, at the right place, at Logistics means having the right thing, at the right place, at the right timethe right time

• The science of planning, organizing and managing activities that The science of planning, organizing and managing activities that provide goods or services – provide goods or services – Logistics World, 1997Logistics World, 1997

• Marketing logisticsMarketing logistics  involve planning, delivering, and controlling  involve planning, delivering, and controlling the flow of physical goods, the flow of physical goods, marketingmarketing  materials and information  materials and information from the producer to a from the producer to a marketmarket  as necessary to meet customer  as necessary to meet customer demands while still making a satisfactory profit.demands while still making a satisfactory profit.

SDM – Ch 15SDM – Ch 15

Tata McGraw Hill PublishingTata McGraw Hill Publishing 22

Functions Of LogisticsFunctions Of Logistics

• planning, procurement, transportation, supply and maintenanceplanning, procurement, transportation, supply and maintenance• Science of planning, design and support of business operations Science of planning, design and support of business operations

of procurement, purchasing, inventory, warehousing, of procurement, purchasing, inventory, warehousing, distribution, transportation, customer support, financial and distribution, transportation, customer support, financial and human resources human resources

SDM – Ch 15SDM – Ch 15

Tata McGraw Hill PublishingTata McGraw Hill Publishing 33

Scope of LogisticsScope of Logistics

• Choice of marketsChoice of markets• ProcurementProcurement• Plant location and layoutPlant location and layout• Inventory managementInventory management• Location and management of warehousesLocation and management of warehouses• Choices of carriers, mode of transportChoices of carriers, mode of transport• Packaging decisionsPackaging decisions• After sales services.After sales services.

SDM – Ch 15SDM – Ch 15

Tata McGraw Hill PublishingTata McGraw Hill Publishing 44

SDM – Ch 15SDM – Ch 15 Tata McGraw Hill PublishingTata McGraw Hill Publishing 55

•Natural Resources

(land, facilitiesEquipment)

•HR•Finance

•Information

•Marketing Orientation

(competitive Advantage)•Time and Place utility

•Efficient moveto customer

Customer serviceDemand forecasting

DistributionCommunicationsInventory control

Materials handlingOrder processing

Parts and service supportPlants and warehouse selection

ProcurementPackaging

Return goods handlingSalvage and scrap disposalTraffic and transportationWarehouse and storage

Input OutputLogistics Activities

The Value ChainThe Value Chain

SDM – Ch 15SDM – Ch 15

Tata McGraw Hill PublishingTata McGraw Hill Publishing 66

Company Infrastructure

Organization, people, methods

Systems & technology

Procurement

Inboundlogistics

OperationsOutboundlogistics

Marketing& sales

Service

Primary activities

SUPPPORT

margin

margin

Source: Michael Porter

Tata McGraw Hill PublishingTata McGraw Hill Publishing 77

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