Marketing for Real Estate Investing

• Overwhelming Information

• Building a Scalable Proven System

• Effective Marketing with Limited Budget

• Getting Leads – Buyers and Sellers – Coming In on

Automatic Pilot

The BIGGEST MARKETING Challengesfor Real Estate Investors

• LEADS – Buyers and Sellers

• Concentrate on Real Estate Investing

• Grow Your Real Estate Business Exponentially

The IMPORTANCE of Marketing forReal Estate Investing

• Effective Email Marketing – Nurturing Your List

• Social Media – Networking and Finding Leads

• Internet Presence – The Importance of Blogging, Landing Pages and more

• Direct Marketing – What Works

• Advertising – Online and Offline

What to Expect …

About Me

Profession:Real Estate Investor and

Mentor

Developed Several real estate strategies

from personal experience

Started: REI 1987Real Estate Broker licensed in Hawaii, Missouri and New

York

“You have to learn the rules of the game. And then you have to play better than anyone else.”

Albert Einstein

Marketing Has Changed

Marketing Has Changed

new marketing

find

keep

convert

ENGAGEMENTIS THE NEW “KEY” WORD

set marketing GOALS and OBJECTIVES1

2run CAMPAIGNS on the CHANNELS that matter

3get measurable RESULTS

An Agenda and Framework for Marketing

GOALSMarketing

•Reach New Clients•Drive Repeat Business

•Nurture Leads•Qualify Prospects

set marketing GOALS and OBJECTIVES1

Types of Campaign

1.Email – Share Information/Newsletter2.Social Media – Network and Build Your Network3.Events Invites and Updates4.Articles and Updates – Become an Expert

WHAT DO I WRITE ABOUT ?• what you know that they don’t

• what you have access to that they don’t

• “original” isn’t required… just be interesting and relevant

WHAT DO I WRITE ABOUT ?• repurpose + reuse

Email Marketing

Email Marketing• 67% don’t see images

by default• text links get more clicks

than buttons• place your logo left or

center in email• include company name

in text• key action must be

above scroll line• do not give too many

choices

• make all images clickable (and with text labels)

Direct Marketing

Direct Marketing• Look Professional • Use Letter with

Envelope or Oversized Postcard

• Highlight Benefits to Them (It is not about you)

• Be Yourself and True• Offer Something of

Value (Money, Assistance)

• Make Them Open the

Envelope (“Trigger” Line)

Social Media Which Channels Matter for Real Estate?

Drive Leads to YouSyndicate

Blogging Start Blogging Today!

Blogging increases overall visibility & is a chance to give your business some personality Blogs should be located on your

website. This is because each blog ‘post’ is typically counted as one page on a website and improves the visibility of the website.

Use a content management system for blogging such as WordPress to keep things organized and easy. This not only saves time, but WordPress is designed for blogging and fast updates.

Blogging Start Blogging Today!Some statistics…

57% of companies using blogs reported that they acquired customers from leads generated directly from their blog.

89% of organizations surveyed are either maintaining or increasing their inbound marketing budgets.

Social Media and blogging has given companies 62% lead generation, whereas Direct Mail sits at 10% lead generation.

Landing Pages ** Very Important in Building Leads’ Lists (Buyers and Sellers) **

Advertising

Internet Advertising

Offline Advertising

Example of Internet Syndication

• WordPress Site (Blog)o Posts for content & building brando Every property a post

• Video (YouTube) for every property

• Mobile site (DudaMobile)

Sell a Property in 3 Weeks

4 Weeks Marketing Time

Week 1 – Price at $114,900Blast to:

• Buyers’ List• Internet – Blog

Syndication

Forums• Social Media

Week 2 – Drop Price about 5%i.e. $109,900

Week 3 – Drop Price about 10%

i.e. $99,900

Example of Internet Syndication

monitor+

schedule

Measure Results

3get measurable RESULTS

• Marketing is about measurable RESPONSE

• Results are measurements of actions

Recipe for Success

Focus

Delegate

Automate

My “4 Hour Workweek”

Complete Marketing Plan

Marketing

Bootcamp 101

“Done For You”Marketing Setup

Marketing Bootcamp 101

5 Modules - 1 ½ to 2 hours eachPresented LIVE via Online Classroom

and Recorded for your Convenience

All in One Full Day Bootcamp

$197

Let’s Get ALL Your Marketing Funnels Set Up in ONE Day

Marketing Bootcamp 101Module 1Let’s Establish Profiles Correctly, Join Groups and Add Followers in Linkedin, Facebook and Twitter

Module 2Let’s Create an Email Campaign, Newsletters, Set Up Autoresponder and Branding

Module 3Let’s Set Up a WordPress Blog with Landing Pages for Capturing Buyers and Sellers Leads

Module 4Direct Marketing – Successful Marketing Strategies with Templates (Proven Successful Letters, Envelopes and Postcards)

Module 5Let’s Set Up a YouTube Channel and Pinterest Profiles Advertising Online – Strategies to Successful Master Google Adwords and Facebook AdsAdvertising Offline – What Works and What doesn’tQ&A

“Done For You” Marketing Setup

Turnaround Time 7 Days

6 Social Media Channels Set Up and Optimized for You (Profiles, Keywords, Graphics):Facebook, Linkedin, Twitter, Google+, YouTube, Pinterest

Set Up Autoresponder: Brand Your Email Campaign and Newsletter Creation Template

WordPress Blog – Set Up including Header Graphic, Optimization, Integration with Autoresponder

Landing Page Creation for Buyers’ Leads

Direct Marketing – Set Up Your Templates with Mailing House Company

Set Up Your Google Adwords and Facebook Ads Campaign – Optimized for Your Area, Keywords and Demographics

“Done For You” Marketing Setup

All Set Up, Graphics and Optimization

$997$500 up front

and $248.50 in 30 and 60 days

or Cash Price $797

BONUSES!

Follow Up Evaluation• All Your Social Media Channels• Your Email Marketing Campaign• Your Direct Marketing Campaign• Your Website

(Value $250)

Ebook & Checklist“101 Ways to Get Buyers and Sellers Leads to Your Website and Social Media”

(Value $100)

If You Sign Up in the Next 60 Minutes!

Extra Costs

AutoResponder – Free for 30 Days then $15/month

Hosting and Domain Name for 1 Year - $35 (you can set up a Blog free as well)

Online Advertising – Up to $100 Free Advertising with Google Adwords$50 with Facebook Ads (if you sign up for hosting)

Hootsuite and Postlets for Syndication – Free or $10/month

Direct Marketing – less than 50 cents a piece of mail/letter plus cost of list (remember – the best leads are the ones you create yourself)

… RecapMarketing Bootcamp 101– 5 Modules LIVE(Value $997)“Done For You” Marketing Setup (Value $997)

Payment Plan $997Webinar Cash Price $797

• All the Templates, Marketing Samples, Letters, etc.

Plus Bonuses:Follow Up Evaluation (Value $250)Ebook and Checklist (Value $100)

$197