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GBFW16 Sheep Day – Jan 19, 2016 Sheep Day Panel – Marketing for More Profit Participants: James Lewis, Lewis Land and Stock Marc Carere, Trillium Lamb Inc. Andreas Buschbeck, Buschbeck Farms Facilitated by Phillip Woodhouse

Marketing for More Profit

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Page 1: Marketing for More Profit

GBFW16 Sheep Day – Jan 19, 2016Sheep Day Panel – Marketing for More Profit

Participants: James Lewis, Lewis Land and Stock Marc Carere, Trillium Lamb Inc. Andreas Buschbeck, Buschbeck

Farms Facilitated by Phillip Woodhouse

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Lewis Land & Stock

392242 Grey Road 109 Holstein, ONN0G 2A0

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Eweville 1996

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Eweville 2001

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OMAC 2009

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Forsyth2012

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Eweville 2016

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Feed Station • Feed Supply

Tanks• Corn Silage• Apple Pommace• Corn Distillers • Corn• Lamb Premix• Soybean Meal• Oats• Liquid Feed• Hay

JD 7930 Supreme 900 Twin

• TMR Mixer • Lol It was

Icey!

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Feeding 3 Days on feed Feeding

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Shearing 2 person stand raised board Wool Press

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Inside Barns

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Breeds….You tell me!

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Sorting

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Direct to Packer

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• In 1996 - shipped 100lbs + lambs to the USA.

• In 2001 – 911 – Twin Towers• In 2003 border closing – BSE - COOL • Canadian sales direct to slaughter• Presently shipping - 60-80 lbs, • 80-100 lbs & 100+ lambs

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Something Fun…..

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Thank You

www.lewislandandstock.comOffice: 519-334-3794Jay Lewis: 519-323-7439

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Ballinahistle Farms LimitedMarc & Helen Carere and family

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Lindsay, Ontario Kawartha Lakes

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550 acres

500 acres improved and tiled

50 acres permanent pasture

Variable Quality land

550 acres

70 acres pasture

480 acres cropland

Variable quality

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1000 Ewes

Accelerated 3 in 2

Commercial flock

Heavy lamb focus

Sheep since 1998

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Combination intensive/extensive system

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Pasture focus for ewes without lambs at side

Some ewes out virtually all year

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Enthusiasm!!

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Innovation & experimentation

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Strip tillage

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All feed produced on farm

mineral & soy/distillers purchased

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Silage based

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Quality forage focus

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Pasture

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Land renovation

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Native pasture

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Woodland grazing

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Fall/early winter grazing

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Stockpiled forage

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Crop residue

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Feeding

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Yards

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Out winter

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file:///.file/id=6571367.2334529

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Coming home

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Lambing

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Out to yards

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Lambs on feed

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Weighedrecorded

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Trucked

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Oh oh, there’s a problem…

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the market is so unpredictable!!

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UK 2012

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Cotswold Group

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Building relationships

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Lessons from the other side

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Carcass quality

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colourtrim

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abscess

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Excess fat

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“What sets this one apart is the idea of the field person who communicates along the supply/value chain but is an

employee of the producer group.”

Christoph Wand, OMAF Livestock Sustainability Specialist

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Accurate data. Individual farm….

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Aggregate Weekly ReportHealth Report

Start

Date Aug 26 - YTD4wk roll'g

avgLast

weekCount 3170 154 154Total Dressed Wt 178148 8857 8771.5ID – missing (%) 2.30% 1.30% 0.00%ID – unreadable (%) 0.25% 0.33% 0.00%Mutton (%) 0.09% 0.00% 0.00%Hide (%) 2.46% 0.81% 0.00%Pregnant (%) 0.25% 0.49% 0.00%Offal – CD (%) 43.09% 36.91% 50.65%

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Aggregate Health data Health Rpt Start

Aug 26 - YTDTotal Count Marketed with Health Reporting Period 3170 Total Number recorded with a Health Indicator 1366 As % of Total Marketed 43.09%Arthritis / Head Abscess or Contamination - As % of Total Count 0.95% As % of Total Offal - CD 2.20%Kidney Nephritis - As % of Total Count 3.66% As % of Total Offal - CD 8.49%Liver Abscess/Parasitic/Contamination- As % of Total Marketed 8.52% As % of Total Offal - CD 19.77%Heart Cysts/Adhesions/Abscess - As % of Total Marketed 0.10% As % of Total Offal - CD 0.22%Lung Bloodspash/Contamination(Plant)-As % of Total Marketed 8.71% As % of Total Offal - CD 20.20%Lung Parasitic/PN/Adhesions/Abscess - As % of Total Marketed 23.40% As % of Total Offal - CD 54.39%

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Aggregate Data Health Rpt Start

Aug 26 - YTDTotal Count Marketed with Health Reporting Period 3170 Total Number recorded with a Health Indicator 1366 As % of Total Marketed 43.09%Arthritis / Head Abscess or Contamination - As % of Total Count 0.95% As % of Total Offal - CD 2.20%Kidney Nephritis - As % of Total Count 3.66% As % of Total Offal - CD 8.49%Liver Abscess/Parasitic/Contamination- As % of Total Marketed 8.52% As % of Total Offal - CD 19.77%Heart Cysts/Adhesions/Abscess - As % of Total Marketed 0.10% As % of Total Offal - CD 0.22%Lung Bloodspash/Contamination(Plant)-As % of Total Marketed 8.71% As % of Total Offal - CD 20.20%Lung Parasitic/PN/Adhesions/Abscess - As % of Total Marketed 23.40%

As % of Total Offal - CD 54.39%

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Ongoing…

Health Rpt Start

GOING FORWARD…will be measuring…

Excess Fat Carcass - EFCExcess Fat Kidney - EFKBlack Tripe - BTOtherCombinations

Value based pricing? Other?

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Quality & Consistency Enables

predictability

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That’s better!!

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Our project is funded in part through Growing Forward 2 (GF2), a federal-provincial-territorial initiative. The

Agricultural Adaptation Council assists in the delivery of GF2 in Ontario.