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Date 13/11/2014
SALES INTERNSHIPKINNARI KAMDAR
MC 05
Price Rs.3
MR.FALGUNBHAI PATEL TALKS ABOUT THE JOURNEY OF SANDESH
Sandesh is one of the leading regional newspaper in Gujarat.•It has several branches spread across India. •It enjoys a quality readership and loyalty from it’s readers.•Sandesh has a strong foothold in semi urban areas.•Recently launched in Mumbai. •It has 7 editions and also has other additional properties.
www.sandesh.com THE GUJARAT’S FAVOURITE NEWSPAPER - Since 1923
PGPMarComm 2014-15
MENTORS GUIDANCE
Date 13/11/2014
MR.WILSON JOSEPH
MR.SANJAY VERMA
PGPMarComm 2014-15
TIME FOR ACTION
Date 13/11/2014
• Researching about different markets
• Mind-set of Gujaratis• Observing and analysing
deals• Formulation of new ideas• Interact with departments
PGPMarComm 2014-15
WELCOMING CHALLENGES
Date today 13/11/2014
Negotiating Media Rates
Crux of sales deal
Analytical Study • Cracked the weekly mock
sales deal• Improved my negotiation skills
Dream it ,believe it & achieve it
PGPMarComm 2014-15
REGIONAL NEWS
OBJECTIVETo know the habits and behavioural patterns in the readership of the regional newspaper subscribers in Mumbai.
Date 13/11/2014
“Its
like a
TEA”Readership Pattern Habit Content Cultural
aspects
PGPMarComm 2014-15
NEW STORY
Date 13/11/2014
• Content• Appealing• Innovation• Quality of the
paper
CHANGING THE OUTLOOK
OF THE REGIONAL
NEWSPAPERS
PGPMarComm 2014-15
MAKING MY WAY
Date 13/11/2014
Media sales
Various aspects of client
Presentation skillsAdvertising
functions
Client agency relationship
Publication working
PGPMarComm 2014-15
GALLERY
Date 13/11/2014
SKODA COMPANY
MINDSHARE AGENCY
LINTAS AGENCY (BPN)SOTC TOURS
VVF LIMITED
PGPMarComm 2014-15
THANK YOU
Date 13/11/2014
PGPMarComm 2014-15