Marketing Campaignfor

‘A man and his Gun’

By Emily, Oli and Harry :)

Two childhood friends grow apart after dramatic changes in both their lifestyles. They later crossed paths but could not be more different, one a well renowned detective, the other a widely known criminal. Inevitably these two would clash and Patrick, the detective, would have to bring his childhood friend Frankie down.

Overview of our film

Promotional campaign USP: Our unique selling point is the fact we are playing on the idea of having two best friends become enemies which results in an ending that is not your typical happy ending.

We are going to use our genre, crime thriller as well as our mysterious characters who were once friends to emphasise our marketing products by having the faces of our two main characters on both our magazine cover and our poster.

We are also going to use our film title as part of our promotional campaign as we are going have both our main characters holding guns which matches the name ‘A Man and his Gun’.

We are focussing on showing the conflict between the two characters as well as making sure the genre is clear to our target audience.

We’re using titles as well as video footage to make sure our story line is clear to the audience and there is no confusion in what is happening throughout.

Idea for the teaser trailer

These two films both share a similar genre and also use very similar

posters. For our poster we are going to use this idea of two main

characters standing next to each other. They both use the theme of black and white to give a serious look to the characters. It is also used to show a divide or difference

in opinions.

Idea for the poster

The magazine cover is going to use a very similar style to our poster. This will help to establish a clear brand behind our film and characters and making sure people can easily identify the genre.

Idea for magazine cover

A crime thriller of an American/English gangster film shows that the higher percentage of views are from the ages between 15-24 years of age and that's due to the enigma it appeals to a certain audience. For example the action and thrill these films normally present attract the audience, and also the stereotype of a male also due to the violent and swearing that's normally in these gangster films. There's a stat that 62% males prefer to watch american/english gangster films than the minority of females is roughly 38%. Also class is a key element on who watches our type of genre, in this case a 'gangster' film. The interest shows to be from the upper average working class with 46% of them preferring to watch gangster films, where as a roughly 20% of upper class watch these types of films. And the rest is a class of much less wealth.

Target audience profile

The teaser trailer of Legend uses titles to tell the story but does not give too much away, which is what we aim to do in our teaser trailer.

Comparison to real media products