This films unique selling point is the joining of two very popular comic book superheroes in one film.

This films unique selling point is the lack of digital technology in the making of it.

DECIDING ON THE USP OF THE FILM

Batman v Superman The Survivalist

BvS have many deals with companies regarding merchandise such as superherostuff.com. They have action figures, comics etc.

NEGO TIATING MERCHAN DISIN G DEALS

Batman v Superman The Survivalist

There is no known negotiation about merchandise deals.

The Survivalist does not have a website however they do have a Facebook page.

WEBSITES

Batman v Superman The Survivalist

The BvS concept was officially announced at Comic Con in 2014.

Trailers, bus adverts, social media and synergy (Turkish Airlines and Jeep) were also used

Social media played a large part in promoting the Survivalist.

The screening at Tribeca Film Festival also helped generate an audience for the film before it entered cinemas.

SELLING THE FILM TO AUDIENCES

Batman v Superman The Survivalist