Market Research Analysis

Bobby PhilpotTechnocolipsNov. 16, 2011

6th periodMrs. Davis

Table of contentsO PurposeO QuestionsO Graph informationO Graph #1O Graph #2O Graph #3O Graph #4O Graph #5O Graph #6O Graph #7O Graph #8O ConclusionO Customer profile

PurposeO The purpose of this analysis is to

gather as much information as possible for me to know what I can do to improve my business

QuestionsO How many electronics do you own?O Which electronic do you use the most?O How long do you use your computer?O How many different types of stores do you shop

for electronic?O How many family members in your house hold

use computers?O Has any of your electronics ever broke down on

you?O Have you ever fixed any computers on your own?O What electronics do you have the most of?

Graph #1O The highest result: over 5O The lowest result: 1O The advantage of the highest

result is that I can make money selling accessories for my customers when they need them

O The disadvantage of the lowest result is that customers will spend less money for just one electronic

O The benefit of this graph is to learn that people will most likely buy things for more than one electronic.

O For the customers who do not have more than one electronic, I can sell used ones and plus check to see if they function correctly

4%

15%

31%

50%

How many elec-tronics do you own

1 2 3 over 5

Graph #2O The highest result: cell phoneO The lowest result: video gamesO The advantage of the highest result is

sense people use cell phones more than anything else, they will spend more money for them.

O The disadvantage of the lowest result is that some people spend most of their money buying them or their kids video games and there are less people who have them.

O The benefit of this graph is to know what to expect people to buy or buy things for.

O I would offer the customer a discount on accessories when they buy any electronic

11%

49%

38%

3%

Which electronic do you use the

most

television cell phonecomputer video games

Graph #3O The highest result:3+ hoursO The lowest result: do not own oneO The advantage of the highest

result is that I can think of something to sell for computers that are used for long periods of time (a cooler is an example).

O The disadvantage of the lowest result is that I will make less money on computers.

O The benefit of this graph know what I can do to assist my customers with computer issues that they might have.

O I can offer my customers with advise on what they can do to keep there computers functional if they use them for too long

38%

14%

45%

3%

how long do you use your com-

puter?

30 min 2 hours3+ hours do not own one

Graph #4O The highest result: 2O The lowest result: 4O The advantage of the highest

result is that people will most likely come to me to buy electronics.

O The disadvantage of the lowest result is that I will get very little customers

O The benefit of this graph is to learn how many customers I will expect to have.

O I can offer my customers longer hours to my business to be open.

61%25%

4% 11%

How many differ-ent types of stores

do you shop for electronics?

2 3 4 5+

Graph #5O The highest result: 3+O The lowest result: 1O The advantage of the highest

result that I can expect more people than just one at a time to buy computers and/or buy accessories for them.

O The disadvantage of the lowest result less computer stuff will be sold.

O The benefit of this graph know how many people most likely have family members who also uses computers

O I can offer coupons on computers and computer accessories for holidays.

8%

88%

4%

how many family members in your house hold use

computers?

1 2 3+ none

Graph #6O The highest result: yesO The lowest result: noO The advantage of the highest

result is that I can make more money on broken down electronics.

O The disadvantages of the lowest result is that less help with fixing electronics will be needed.

O The benefit of this graph is learn that most people will spend much money on broken down electronics.

O I will offer the customer a free accessory for there electronic if it needs fixing

92%

8%

has any of your electronics ever broke down on

you?

yes no

Graph #7O The highest result: yesO The lowest result: noO I think that there are no

advantages or disadvantages for the highest and lowest result result.

O The benefit of this graph is to learn that people most likely know how to fix computers on there own.

O I can offer the customer free checks on there computers to see if they fixed it right or if they need to know if there is anything wrong with their computer.

54%

46%

have you ever fixed any com-puters on your

own?yes no

Graph # 8O The highest result: computersO The lowest result: video gamesO The advantage of the highest result

is that sense people mostly have computers, they can come to me with any problems that they might have for them.

O The disadvantage of the lowest result is that TV sets will be least thing to be sold.

O The benefit of this graph is to know what electronics my business is going to focus more on.

O I can give the customer discount of an extra on what ever accessories they want when they buy there product for example if they buy a computer, they get a discount on an extra mouse.

20%

18%

35%

28%

what electronic do you have the most

of?

video games tvcomputers cell phone

Customer profileO Age of mostly 15-16O Gender: maleO Income: 0 O Many people own and use electronics and that some

own more than one of each.O People have more of computers that any other

electronic in the world but cell phones are the most used than computers.

O Many people have had electronics such as computers and television sets that have broken down on them and some people have the knowledge to fix them.

O Most people have more than one store that they shop for electronics.

ConclusionO This analysis has taught me many

things about what to expect out of my customers and what types of electronics I need to focus more on whenever I start my own business.