Margaret Kelly Secrets Webinar

Margaret Kelly – New Demographics Promote Housing Recovery

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New Demographics Promote Housing

Recovery!

Turn on your computer speakers

REMAX.com

Margaret Kelly





Your Hosts:Debra Helleren& Mel McMurrin



Margaret KellyREMAX.com

CEO of RE/MAX Board of Directors of the Kansas City Federal Reserve Bank, Denver Branch. Top 100 Most Influential Real Estate Leader 2009 Real Estate’s 25 Most Influential Thought Leaders 2006 Guest Anchor – CNBC’s “The Call” Guest Appearances on CNBC,CNN & Bloomberg International Women’s Forum



Today’s Market



Total Loan Balance Resets

20

15

10

5

01/1/2006

1/1/2008

1/1/2010

9/1/2012

Option ARM

Alt A Prime Subprime We are here

Source: T2 Partners, LLC



Recessions and Home Sales



National Housing Report2012 Housing Recovery is RealShrinking Inventory Reducing Sales September

2012

San Francisco 1.3

Denver 2.6

Orlando 2.6

Detroit 3.0

Washington, D.C. 2.8

Months Supply of InventoryAverage = 5.5 months



What’s Ahead?



Challenges to Recovery

Uncertainty Recession in Europe Unrest in Middle East “Fiscal Cliff” -Tax Increases -Spending Cuts Mortgage Debt Relief Act



Distressed Properties

4 Million down 4 Million to go



Investors

20% of buyers are investorsInvestors buy 56% damaged REOs77% are cash deals



Investors

$82 Billion in sales24% increase (YOY)Average home price $250,000Investing in FL, CA, AZ, TXChinese investorsGlobal.remax.com

Source: National Association of REALTORS®



Household Growth has Yet to Stage a Strong Recovery Annual Household Growth (Millions)



Brought to you by:



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888-510-8795 Email: [email protected]



from Homes.comSearch Impact!!

25% off

WEBINAR SPECIAL*

Expand your online presence and social reach. Protect your online reputation and search engine

ranking.

Call: 866-697-3308

*Offer expires Friday Oct 26!



Killer Strategies to Kick Your Business Into

Overdrive for 2013! Jack Cotton & Michael Maher

Sign-up: SecretsWebinars.com

Wed, Dec 5th



Using Google, Facebook and Yelp to Maximize & Protect Your Online Reputation

with Joe Sesso



.com/HomesConnect



Building Your Customer Base



Generations

Matures Baby Boomers Gen X Gen Y -

Millennials



Matures

Personal visits Phone calls

1909-1945Age 66+

35 Million PeopleCommunication/Technology



Baby Boomers

Face-to-facePhone callsEmailTexting

1946-1964Age 47-65




Gen X

EmailTextingTweetFacebookVideo

1965-1979Age 32-46




Gen Y Millennials

TextingTweetFacebookVideo

1980-1995Age 16-31




Adapting for SuccessEstablishing Trust



Opportunities

Low interest ratesLow pricesPopulation growthHousehold formationImmigrationRenter demandInvestors



Question & Answer

Send questions for Margaret via “Q and A” widget on

the left.

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25% off

WEBINAR SPECIAL*


ranking.

Call: 866-697-3308




.com/HomesConnect






Wed, Dec 5th



Using Google, Facebook and Yelp to Maximize & Protect Your Online Reputation

with Joe Sesso



People Search Google First



Could This Be a Problem?



Are You Checking Your Reviews



Do You Have Social Influence?



What’s Your Online Reputation? It is the sum of your business visibility + reviews



*TMPDM/com Score Study, Local Search Market Share (2009)

Local Traffic TrendsLocal Intent, Local Traffic, Local Business



Where is your business listed online?

Have you entered a Google places listing for your business? Are you seen as an authoritative

and helpful business online?

Local Traffic – Where do I Start?



How can you improve your online presence?

The Ultimate Online Brand-Building Strategy



Local Business Reviews Public reviews build trust 70% of local consumers trust

online business reviews - *2010 Bright Local Survey

Think of reviews as “Testimonials 2.0” 87% of buyers would probably recommend

their agent to others- *NAR 2010 Profile Of Home Buyers and Sellers

Reputation was the 2nd most important factor when choosing an agent- *NAR 2010 Profile Of Home Buyers and Sellers



Step 1: Reputation Management

Maximizing Your Online Presence

and Reputation



Where is your business listed? Start with Google Local, Yahoo! Local and Bing Local



Where is your business listed? Get listed where you need to be seen!



Step 2: Social Media – Get it Going!



48% of buyers were referred by a friend, neighbor or relative.

*2010 NAR profile of Buyers and Sellers

More than 1/3 of U.S. residents are on Facebook- *Source: Mashable.com

90% of people trust the recommendations of their Facebook friends- *Source: SocialCommerceToday.com

Are you taking advantage of social media?

Social Media



Build a Facebook page for your business

Improve/Develop your Facebook page

As Admin we will post to your page on a regular basis

Social Media Assistance

Increase “engagement” Gain Influence Create Referral opportunities



Locally Relevant Posts Creates Cross

Promotion Improves your social

influence

Our Neighborhoods



More “Impact” For Your Facebook Business Page



Step 3: Online Marketing

Where can you improve your

online presence?



Online MarketingOur tailored online marketing efforts will help you find your niche online



Community and promo video production Keyword Research SEO guidance and advice Meta-Titles and Descriptions

Marketing Tasks



Report # 1

Overview



Report #2 SEO & Web

Search



Report #3

Listings Analysis



Report #4 Social Media Report



Report #5 Website Analysis



Report #6 Reviews Analysis



Services



For More Information

Joe Sesso, Homes.comwww.joesesso.com

www.facebook.com/joesesso.edutainerwww.twitter.com/[email protected]

(561) 981-5966



Social Prospecting Lead Hub Email Campaigns Log in Once –

Access Everything iGoogle-like CRM

dashboard

888-510-8795 Email: [email protected]




25% off

WEBINAR SPECIAL*


ranking.

Call: 866-697-3308




.com/HomesConnect






Wed, Dec 5th

Education

Margaret Kelly Secrets Webinar