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IBM Social Engagement and Insights Program

Jeanette FuccellaKhalid RazaRobin S Langford

Digital Persona Management

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Learning Objectives

• How to differentiate my professional self and my personal self on social media platforms

• How to shape my digital profile to accurately reflect who I am without sacrificing privacy

• What does it mean to act professionally in social media networks?

• Are there tips that help me decide what to share where?

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Who are you?

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Personal vs. Professional: where do you draw the line?

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Personal vs. Professional: where do you draw the line?

Pros to Keeping Your Identities Separate1.Privacy2.Professional Appearance3.Control

Cons to Keeping Your Identities Separate1.Extra work2.Fake Information3.Divided network

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Guidelines, suggestions, recommendations

Establish your digital profile and be consistent

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Guidelines, suggestions, recommendations

Nothing is truly private once you share it via social media

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Guidelines, suggestions, recommendations

EVERYTHING you do defines who you are and shapes your digital footprint

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Guidelines, suggestions, recommendations

Distinguish between professionalism and being an advertisement for IBM

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Guidelines, suggestions, recommendations

Bottom line: Use your personal comfort level as a guide

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Specific social media properties: Twitter, LinkedIn, Facebook

•Twitter: One handle or two?•Facebook: no, it’s not ok to post pictures of you drunk at a party•LinkedIn: Generally used for business•Google Plus: Use circles to segment your audience

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Allow a little bit of yourself to show through

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Allow a little bit of yourself to show through

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Be who are – people identify with people

http://turbotodd.com/

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Final Notes

Feedback

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Final Notes

Resources + References

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This module was created by:Jeanette FuccellaSocial Insights and Engagement @jfuccella www.linkedin.com/in/jfuccella/

Khalid RazaSocial Business Program Manager, IBM Diversity and Workforce Policy @khalidraza9 in.linkedin.com/in/khalidraza9/

Social Computing Guidelineshttp://www.ibm.com/blogs/zz/en/guidelines.html

Secure Computing Guidelineshttp://w3.ibm.com/ibm/securecomputing/