A Presentation on MANAGEMENT PRACTICES

of BANGLALINK

Presented for:

DR. Motaher Hossain,

Course Instructor,Institute of Business Administration,Jahangirnagar University.

GROUP MEMBERS:

Aniqa Tahsin Anchal(787),

Md. Shafaeth Zaman(802),

Nafiz Imtiaz Noor(816),

Sabiha Sultana(1257),

Md. Aftarul Islam(1981)

BANGLALINK AT A GLANCE

New brand name of Shebaworld(019),

Orascom Telecom bought 100% share of Sheba Telecom,

Banglalink entered the Bangladesh telecom industry in February 2005,

The fastest growing mobile operator of the country with a growth rate of

257%.

THEME-‘MAKING A DIFFERENCE’.

SLOGAN-“JAKHANAI DIN BODOLAR CHESTA SHAKHANAI BANGLALINK”

The Functions of Management

Four Functions of management:

• Planning,

• Organizing,

• Leading & Motivating,

• Controlling.

2nd SPEAKER

SABIHA SULTANA(1257):

• An Insight into Banglalink Planning

An insight into BANGLALINK Planning

Strategic Planning:

• Market Needs

• Quality Service

• Customer Service

An insight into BANGLALINK Planning

Formulation:

• Customer Segmentation

• Marketing Mix

• Product Positioning

An insight into BANGLALINK Planning

Implementation:

• Service at Low Price

• Marketing Strategy of Banglalink

• Promotion of Product

3rd SPEAKER

Md. Aftarul Islam(1981):

• Organizational Structure of

BANGLALINK

Organizational Structure of BANGLALINK

DEPARTMENTALIZATION:• Sales division• Marketing division• Human resources division• IT & Billing division• Administration division• Customer care division• Finance division• Technical division

DEPARTMENTALIZATION

Organizational Structure of BANGLALINK

WORK SPECIALIZATION:

• Work specialization high

• Each Manager made responsible for only a

particular function,which is his expertise.

• No boredom or monotony

• Challenging work

• Promotions based on performance.

AUTHORITY OF BANGLALINK

Chief Financial Officer (CFO)

Divisions(General Managers)

Departments(Departmental

Heads)

Chief Operating Officer (COO)

Marketing GM

Finance GM

IT GM Technical GM

•Brand and A&P (Advertising & Promotion)•Product Development•Marketing Research & MIS•International Roaming•Corporate Sales•Direct Sales•Dealer Management•Customer Care

•Account Receivable•Account Payable•Core Account•Revenue Assurance•Corporate Finance•Taxation•Reporting•Costing

•Billing•Value Added Service•Rating (Post-Paid)•Customer Relations Management (CRM)•Pre-Paid•Product Configuration•Billing Operations Team

•Planning•Infrastructure•Property Management

Human Resource (HR)

Head

Corporate Strategy (CS)

Head

Corporate Affairs (CA)

Head

Coordination Head

Managing Director (MD)

4th Speaker

Aniqa Tahsin Anchal(787):

•Leading in Banglalink

Leading in BANGLALINK

LEADERSHIP STYLE:

• Increasing business with a coordinated approach by helping

each other in its operations

• Encouraging the employees to give new ideas so as to increase

the customer satisfaction

• Leadership style used in all the departments of Banglalink-

Democratic

• Highly open communication system.

Leading in BANGLALINK

MOTIVATION:

• Policy of promotion from within policy

• Promotions bestowed on the performance basis

• Compensation plan also a motivating factor

• Working environment and a challenging

milestone-major factor in employee motivation

Leading in BANGLALINK

Training:• Effective training for all employees & Exclusive executive

training for top level employees• Effectively performance gap fulfilled• Effective strategic training plan taken quarterly• Good coordination among training materials, training efforts

and training arrangements• Training program provided for handling crucial situation• Effective training assists organizational competitiveness by

aiding in the retention of employees• Training program provided for increasing employees KSAs to

compete effectively• On -the -job -training and external training followed by them

Leading in BANGLALINK

Employee development:• Individual centered career progression & dual

career progression effectively done here • Redevelopment provided if any employee needs

that• By providing great KSAs, under the taken care of

expertise panels they can develop their employees

• Good coordination between training and development process for both short and long term process seen here

5th SpeakerNafiz Imtiaz Noor(816):•Controlling of Banglalink

Controlling of Banglalink

Performance management: • Effective performance appraisal followed here for

both administrative and development use• 360 degree appraisal followed here in most of the

cases• Good link created between pay system and

performance appraisal• After 3 times of performance appraisal decision

taken for/against any employee• Performance Appraisal interview taken by Head of

the department, GM of the department and CEO of Banglalink

Controlling of Banglalink

Reward and Compensation:

• Both intrinsic and extrinsic rewards available• Top level employees get much more extrinsic

rewards, while mid or lower level employees get little

• Incentives and bonuses available

Controlling of Banglalink

Compensation systems :• Compensation Administration Process

followed very seriously with great care• Equal pay system followed• Job evaluation checked by various steps and

different groups of expertise• Effective pay structure system available here• Effective pay range available here

SWOT Analysis of BANGLALINK

STRENGTH:• Huge capital investment• Expertise• Tight control over sales processWEAKNESS:• Network• Unorganized structure• Inadequate Human Resource• Bureaucracy

OPPORTUNITY:• Re-invent it

THREATS:• Price wars

THANK YOU