MIS - 2016

Managing Information Technology& With CEO, CIO & Managers

Lecture 3ICT applications in Business and

Management

nvthoan@ftu.edu.vnhttp://web.ftu.edu.vn/thoan

MIS 8.2011 – 6.2012 – 2013 – 10.2014 – 3.2016

MIS - 2016

CEO & CIOQ1. Find a company, propose a List of at least 5 ICT applications projects in a company?Eg. University- LAN- Internet- Wifi- Data Center- HR, Finance applications project

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CEO & CIOQ2. Find a company, open the company’s website, list at least 3 criteria to evaluate the website?Eg. University- Content- Context

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Web Site Rules: Rule 1/65-4

Offer something unique Offer hard-to-find goods

Global audience Reasonable prices

New Value

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Web Site Rules: Rule 2/65-5

Web site must be aesthetically pleasing Use of color schemes, backgrounds, high quality

images Clear, concise, and consistent layout

Increases chances of return Can separate a Web site from the competition

Nice Feeling

s

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Web Site Rules: Rule 3/65-6

Web site must be easy to use and fast Easy navigation Fast download speed

Average user will wait only a couple of seconds for a Web site to download

Present brief summary information with hyperlinks Allows users to “drill down”

Easy and Fast

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Web Site Rules: Rule 4/65-7

Web site must motivate people to visit, stay, and return? Create a community

BMW Car Club of America (BMWCCA) Users share tips on maintenance, repair, and other

items, and follow electronic links to other BMW resources.

Buy from each otherRelationshi

p

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Web Site Rules: Rule 5/65-8

Advertise your presence on the Web? Pull marketing

A passive method of attracting to a specific site Include the Web site address on all promotional

materials Advertise your Web site on other sites

Promotion

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Advertise your presence on the Web (cont’d) Pay-per-click

Only pay for advertising when user clicks on it Affiliate marketing—Website owners post ads on their

site Problem: click fraud—artificially clicking on ads to create

revenue Network click fraud Competitive click fraud

Web Site Rules: Rule 5 (cont’d)/6

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Web Site Rules: Rule 6/65-10

Learn from your Web Who are your customers? What are they doing?

Web analytics Analyze behavior of visitors

Path the visitors take Length of the visit Number of pages viewed Page from which they exit

Data Mining

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CEO & CIO

Q3. Find a company, open the company’s website, List at least FIVE ways or activities to promote products, services or image of company through the website?Eg. Factory- News letter- Google ads

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Search Engine Advertising (1/10)5-12

Sponsored search Pay to ensure a spot

on top of search results page

Company in control of ad positioning

Pay-per-click Can get costly

Google Ads

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Search Engine Optimization (2/10)5-13

Position within search results based on complex formula

Site owner has no control over the position of the ad

Optimization based on: Web site updates Use of key terms Unethical “tricks”

SEO

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Build YouTube Channel Steve Chen and Chad Hurley (3/10)

5-14

Former PayPal employees

Went online in 2005

30 million videos a day

9.1 million usersSold to Google for

$1.76 billion

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Using Google Apps (Sites, Forms) (4/10)6-15

Gmail: Web-based e-mails

Google Calendar: Collaborative calendar

Google Talk: IM client

Google Docs: Online office suite

Google Sites: Collaboration suite for team information

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Using Social Network/Online Community (5/10)

6-16

Social networking Business uses

(i.e., LinkedIn) Social uses

(i.e., Facebook.com, MySpace.com)

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Using Viral Marketing (6/10)6-17

Promoting a product / service via online content that can be shared. Example: BMW short films by famous directors

Coined by Harvard professor Jeffery Rayport Critical Factors of Viral Marketing (Thomas

Baekdal): Do something unexpected Make people feel something Make sequels Allow sharing and easy distribution Never restrict access to the content

Viral

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Top Web 2.0 Sites (7/10)6-18

Several companies publish ranking of top Web 2.0 sites: Yahoo! Complete Quantcast Alexa

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CEO & CIO

Q3. Find 5 companies successfully applied ICT, Ecommerce in the last 20 years?Eg. - Amazon, eBay, Alibaba, Rakuten- Toyota, - Walmart

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Online Travel6-20

Online travel agencies Expedia, Travelocity, Orbitz 75 percent of surveyed travelers visit online

travel sites before booking travelDirect customer relationships

JetBlue, InterContinental Hotels Customers purchase services directly

Travel search engines Kayak, SideStep, Mobissimo, Yahoo!’s FareChase

Link to suppliers’ Web sites

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EBay.com8-21

Founded in 199584 million usersSales of $116

billion, United States (2007)

Problems Shill bidding Senders who

don’t send

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Amazon.com

We have this beautiful, elegant, high-I.Q. part of our business that we have been working hard on for many years.”

Jeff Bezos, Founder and CEO of Amazon.com

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Dell.com9-23

Automation of business processes between supplier and multiple customers Before transaction During transaction After transaction

Trading exchanges Equilibrium between

buyers and sellers Vertical markets Source: http://www.dell.com

SCM

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Radio Frequency Identification (RFID) 5/6

9-24

Replacement for standard bar codes

Transceiver and antennaDiverse usage opportunitiesLine-of-sight reading not

necessaryRFID tags can contain more

information than bar codesScanning can be done from

greater distance Passive tags—range of few feet Active tags—range of hundreds of

feet

Source: MERO AG.

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Amazon.com9-25

Personalized greeting Memory for recent

purchases Targeted “gold box”

offers and bargainsFraud protection

Shipping vs. billing address comparison

Method of shipment checks

Credit card sources checks

“One-click” shopping

35 million customers worldwideInnovations leading to satisfaction

OrderFulfillment

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CEO & CIO

Q4. Find the most recent regulations of Vietnam about the ICT Applications Skills (Using ITC Application Skills) for business people and managers?Eg. Officials- WEPIW- Typing

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Computer Literacy

Computer literacy Necessary skill in today’s world May be the difference between being employed

or unemployed Many different jobs involve the use of computers

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Skills

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Digital Divide11-28

Major ethical challenge

New class system of power Power comes from

knowledgeThe gap in the United

States is shrinking Rural communities, the

elderly, people with disabilities, and minorities lag behind national averages

Widening gap between developed and developing countries

Threats

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One Laptop Per Child (OLPC)11-29

OLPCMake Internet access

affordable for everyone

Goal is to get the price down to $100 each for governments and charities to buy

Target: Children in developing world

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Q&A.

Q5. Why MIS Projects are difficult?

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Q&A.

Q6. What is RFP and FRQWrite a RFP for Data Center for your company

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Q&A.

Q7. Centralized Vs DecentralizedWhat is your decision?1 Big data center vs 3 small data centers

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Q&A.

Q8. What are 3 keys to IS Security Policy

PeopleTechonolgy And? P….

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2014. Q&A.

Q9. List 3 ICT application projects that is more effective with Outsourcing- PC maintenance- Software development- Your choice?

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In class Practice

Individual Practice – ICT SkillsBSG – GameHow can you manage a 250 million Sport Shoes Company.

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In Class Practice1. List 10 steps to build, develop website for company2. List 7-8 criteria for evaluation of a website3. List 4 key conditions for ICT application success

4. Practice 1: Five ICT application skills, including - WEP, Skype, Teamviewer, Facebook, Youtube channel.

5. Practice 2: Five ICT application skills, including: Wiki, Google advance Search, Dropbox, Google Drive, Google Maps.

6. Practice 3: Five ICT application skills (advanced): Managing website, Google Site, Blog, Email marketing, Using professional software (marketing, project…), Internet Banking.

7. Mobile apps: Youtube, Dropbox, Skype, Wiki, Flickr, Facebook, Twitter, Viber, Gmail, Maps, Translate…

HMDYK?

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In Class Practice8. Find three SCM solutions providers.9. Find three CRM solutions providers.10.Find three ERP solutions providers.11.What is the good percentage for ICT staff/all

staff? 12.List 5 software needed for your company. 13.List 5 website relating to Import Export

Promotion?14.Find 5 companies in Vietnam which have

implemented ERP successfully?15.List at least 5 software applications you are

using at work16.Propose 5 software applications, ICT

applications for your company (5-10 years)

MIS - 2016

Review

• What is the key skills for CIO or ICT leader to successfully mamage ICT applications in businesses?

• Successful criteria for CIO?

Chapter 1

1-40

27. Key conditional skills for CIO

• Skills pivotal for success in executive IT roles

MIS - 2016

Review

• How much ICT applications effect business functions and processes, which is most effected?

• What functions need ICT application most?• Sales, marketing, accouting, management,

production, …

Chapter 1

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ICT application can improve what ring in the Value Chain?

Value Chain

MIS - 2016

Lessons

Steve Jobs

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1-44

“If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them—not something they'd want now…”Steve Jobs, Apple Computer

Good Words

Needs

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Lessons

Peter Drucker

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Good Boss understands1-46

Apple has many failures: Mac TV 1993 PowerMac G4 Cube Lisa and Newton

Perter Drucker suggest that a company’s survival may depend upon those employees who fail over and over but try new ideas.

Creativity

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Lessons

Peter Drucker

MIS - 2016

Lessons

Peter Drucker

MIS - 2016

Lessons

Peter Drucker

MIS - 2016

Lessons

Peter Drucker

MIS - 2016

Lessons

Peter Drucker

MIS - 2016

Lessons

Peter Drucker

MIS - 2016

Lessons

Peter Drucker

MIS - 2016

Lessons

Peter Drucker

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Good Leaders see opportunities2-55

August 9, 1995

Who see this opportunity

Anyone can connect to the Internet

THEN

NOW

Internet Browser

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New technologies bring more chances

2-56

Social networkWebIs it a flat

world?

Wikipedia a huge success

Web 2.0

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Lessons

Bill Gates

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Good Vision from Sam Walton2-58

Connect with suppliers and customers

Wal-Mart became an early leader

RFID tags used SCM

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Lessons

Sam Walton

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Lessons

Sam Walton

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Gates tells, Google does it !2-61

GoogleInformation

at your finger tips

Individuals have access to massive amounts of information

You can Google for most of the

things

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We always need Talents3-62

Both dropped out of college to run Micro-Soft in 1975

Partnership with IBM to install MS-DOS on all PCs set the stage

Gates’ worth—$58 BillionAllen’s worth—$16.8

Billion

Key people

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Lesson from BG

Amazon.comFind a clip about Amazon.com

warehouse management and order implementation?

Can you explain meaning of Amazon.com logo?

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Good words – It takes time

We have this beautiful, elegant, high-I.Q. part of our business that we have been working hard on for many years.”

Jeff Bezos, Founder and CEO of Amazon.com

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Smart Idea – Amazon warehouse9-65

Personalized greeting Memory for recent

purchases Targeted “gold box”

offers and bargainsFraud protection

Shipping vs. billing address comparison

Method of shipment checks

Credit card sources checks

“One-click” shopping

35 million customers worldwideInnovations leading to satisfaction

Fulfillment

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Lesson from BG

Dell.comAccess dell.com and find a good configuration for 100 PCs using for internal training

What PC can you buy with 750 USD?

What lessons for Vietnam companies selling online?

1-66

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Smart idea – Dell’s website9-67

Automation of business processes between supplier and multiple customers Before transaction During transaction After transaction

Trading exchanges Equilibrium between

buyers and sellers Vertical markets Source: http://www.dell.com

SCM

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Discussion

3 waves of development

3 revolution of mankind?

1-68

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3 waves that change the world

The Third Wave by Alvin Toffler describes three phases or “waves of changes”

First wave A civilization based

on agriculture and handwork

Relatively primitivestage

Lasted thousands of years

11-69

3 waves of

CHANGE

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ICT is that the 3rd Wave of Change for Mankind ?

11-70

Second wave The Industrial

Revolution Began at the end of

the 18th century and lasted about 150 years

Third wave The Information Age Information becomes

the currency

3 waves of

CHANGE

First wave – food to eat

1-71

Second wave – doing things

1-72

Third wave - collaboration

• Find a video about ICT revolutions and future of ICT in lives (or you can find on www.youtube.com/ecomftu2012)

• Send email to class, nvthoan@ftu.edu.vn

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T4th Wave – Integration !!

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T4th Wave – Integration !!

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As the world is shifting to new production ways like 3D printing and artificial intelligience, technology is starting to replace cheap workforce. “If you focus on tech, you have a great chance. Start right now with new production ways; try to merge the classical industry with the digital one,” said Rosler.

The former German minister of economics and technology drew from his own experience of brining his country’s start-ups to the valley for six months to learn and connect.

Philipp Rosler speaking at the event

“Hanoi’s start up community is far behind the level of Silicon Valley. Catching up would require a lot of work”, said Thang. Instead of trying to compete with countries like the U.S., Vietnam should use its cheap workforce to its advantage as the digital outsourcer. See Space itself is based in Silicon Valley but its team of developers works in Hanoi.

Third wave

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MIS movies

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www.youtube.com/ecomftu2012

End of Part 3

• 10 videos about MIS, Ecommerce• 10 ICT applications skills• Find 01 ICT applications Strategey

• Send links to class email and nvthoan@ftu.edu.vn

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