MAMAZONE, SAP University Alliances, & Zagreb Univeristy of Applied Sciences

(ZUAS) collaboration experience

Sergej Lugović, ZUAS, Senior Lecturer

Bojan Mandić, Mamazone, Managing Director

5th Danube eRegion Conference – DeRC 2015: Cross-border eSolutions & eServices Prototypes

Development

WHAT IS THIS COLABORATION ALL ABOUT?

How to attenuate unwanted and amplify desired events based on data collected from interaction

of product, information and consumer?

Research is supported by SAP office in Croatia.

Main Research Questions

OPPORTUNITIES AND ADVANTAGES WITH SAP University Alliances

•  As a company for marketing consulting and development with majority operations in retail sector we research relations between marketing efforts and sales performances

•  Along with applied science competences from ZUAS and with SAP

technology, we open up powerful and innovative perspectives that result in new values for Mamazone clients

•  We get access to new network of professionals and researchers from

another domains (technology, computer science, information science, etc.) what result in new ideas, challenges and solutions

•  We have low risk approach to new ICT solutions development that will be

offered on the market •  Instant, organic and safe scalability for Mamazone operations •  SAP University Alliances provide us fast track to global market

MAMAZONE

•  After the project finish, students will be ready for the work – Mamazone or another companies existing in SAP ecosystem

•  Keeping professors knowledge competent and in sink with market needs

•  “Reality check” for students and professors - real projects with real partners with real problems with real technology

•  Seed for SAP HANA lab @ ZUAS •  Latest SAP technologies for ZUAS students on disposal •  ZUAS recognition in global SAP ecosystem •  With SAP HANA lab we aim to contribute in another research projects

that require extensive data processing •  Positioning ZUAS as a leader in applied Big Data/Data Science field in

Croatia •  Take the regional lead in applied Big Data/Data Science education

Zagreb Univeristy of Applied Sciences

WHY THIS PROJECT & COLLABORATION?

•  Mamazone – The unbeatable Cost/Value ratio •  ZUAS- Opportunity to use technologies developed by largest BIS Company in

the world in real situations •  Mamazone - Simple one-stop shop for academic knowledge that could be

transferred to the market •  ZUAS- Curriculums and research that matter •  Mamazone - Together with SAP UA and Polytechnic of Zagreb, we explore

spaces and frontiers where no man has gone before •  ZUAS- With SAP UA and Mamazone we can apply our research to emerging

challenges from real life •  Mamazone – SAP UA program enabled process “from concept to

market” (Mamazone and Polytechnic of Zagreb have already developed conceptual framework for real-time predictive retail analytics based)

•  ZUAS- Answering the global issues related to the shortage of Big Data/Data Science professionals

WHY THIS PROJECT?

MAIN OBJECTIVES OF OUR COLLABORATION

•  Mamazone – Integrate solution developed in the Mamazone market offering in 2016

•  ZUAS– With Mamazone and SAP UA develop industry specific educational programs addressing predictive analytics and advanced technologies (Big Data/Data Science)

•  Mamazone – Succeed in SAP Startup Focus program •  ZUAS– Ride on the wave of SAP UA opportunities •  Mamazone – Offer solutions to the Danube region market •  ZUAS– Develop collaborations with another universities in SAP UA

network in Danube region •  Mamazone – Increase the number of students/researchers working on

this project •  ZUAS– Involve another researchers and related technologies to project

with Mamazone

MAIN OBJECTIVES OF COLLABORATION

THANK YOU

Sergej Lugović, ZUAS, Senior Lecturer

Bojan Mandić, Mamazone, Managing Director