Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Friendly Reminders from Your Fridge:

Eat Your Veggies!By: Aditi Mallick

June 4, 2010

Starting Principle

BUT HOW?!

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

A Simple Way to Eat More Veggies

Visual TRIGGER on home & shared lounge

fridge

Target BEHAVIOR

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Motivated Users

• Health Conscious Medical Students

• Pack lunch and/or Eat lunch in the Med Student Lounge

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Google Form to Track User Progress

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

A Typical Day in the Life

If she eats lunch in the student lounge, Jane may see the same Veggie Trigger on the lounge fridge

To track her veggie consumption, Jane fills out the Google form that Aditi sends to her every afternoon (after lunch).

In the morning, as Jane opens the fridge to pack her lunch, she sees the Veggie Trigger on the fridge, reminding her to pack veggies.

Jane packs veggies in her lunch box and heads off to school.

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Sunday 5/23

Monday 5/24

Tuesday 5/25

Wednesday 5/26

Thursday 5/27

Friday 5/28

User #1

User #2

User #3

User #4

User #5

User #6

Ate Veggies at lunch

Did NOT Eat Veggies at lunch

Did Not Respond

Results of User Testing

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Challenges & Reflections

Some users bank on free lunches – Little to no control over veggie availability leave a bag

of baby carrots in the med student lounge

Some users were vegetarian and/or already in habit of eating veggies daily Perhaps reach out to more non-vegetarians?

Memorial Day + No class on Wednesdays lower response rates

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Scaling Up

Add Veggie Triggers to shared lounge fridges across campus• Undergrads, Grad students,

Staff, & Faculty

Design Visual Veggie Triggers for Humor • Photos of celebrities or

colleagues eating veggies

Thanks for your attention!