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CLAREMONT COLLEGES LIBRARY JOHN MCDONALD ELECTRONIC RESOURCES & LIBRARIES AUSTIN, TEXAS FEBRUARY 28, 2011

Making the Data Work: Telling your story with Usage Statistics

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Page 1: Making the Data Work: Telling your story with Usage Statistics

CLAREMONT COLLEGES LIBRARY

JOHN MCDONALDELECTRONIC RESOURCES & LIBRARIES

AUSTIN, TEXASFEBRUARY 28, 2011

Page 2: Making the Data Work: Telling your story with Usage Statistics

Claremont Colleges Library

February 28, 2011

Making data work

Page 3: Making the Data Work: Telling your story with Usage Statistics

Claremont Colleges Library

February 28, 2011

Decide which story to tell

Page 4: Making the Data Work: Telling your story with Usage Statistics

Claremont Colleges Library

February 28, 2011

2002-2003 2003-2004 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010 $300

$400

$500

$600

$700

$800

$900

$668

$613

$625

$594

$567

$563

$549

$512

$685

$677

$673 $7

03 $747

$831

$649

$622

Materials $ per StudentSalaries per Student

Wrong Measures

Page 5: Making the Data Work: Telling your story with Usage Statistics

Claremont Colleges Library

February 28, 2011

0 10 20 30 40 50 6035.0%

40.0%

45.0%

50.0%

55.0%

60.0%

65.0%

70.0%

75.0%

Claremont

Wesleyan

Vassar

Wellesley

Middlebury

Amherst

Williams

Carleton

Grinnell

BarnardSalary as % of Budget, 2009

Better measures

Page 6: Making the Data Work: Telling your story with Usage Statistics

0 10 20 30 40 50 60 70 8035.0%

40.0%

45.0%

50.0%

55.0%

60.0%

65.0%

70.0%

75.0%

Claremont

Wesleyan

Vassar

Amherst

Middlebury

Wellesley

Williams

Carleton

Grinnell

Barnard

Claremont Colleges Library

February 28, 2011

Salary as % of Budget, 2010

Story told, audience receptive

Page 7: Making the Data Work: Telling your story with Usage Statistics

Claremont Colleges Library

February 23, 2011

Even better

0 10 20 30 40 50 6035.0%

40.0%

45.0%

50.0%

55.0%

60.0%

65.0%

70.0%

75.0%

Claremont 2009

Wesleyan

Vassar

Wellesley

Middlebury

Amherst

Williams

CarletonGrinnell

Barnard

FTE RANK (Largest to smallest)

Sala

ry a

s % o

f Bud

get

Claremont 2010

Salary as % of Budget, 2010

Page 8: Making the Data Work: Telling your story with Usage Statistics

Claremont Colleges Library

February 28, 2011

Consider the audience

Page 9: Making the Data Work: Telling your story with Usage Statistics

Claremont Colleges Library

February 28, 2011

$3,000,000

$3,500,000

$4,000,000

$4,500,000

$5,000,000

$5,500,000

$6,000,000

Materials Funding

-23% over past 4 years

Who would be concerned about this?

Page 10: Making the Data Work: Telling your story with Usage Statistics

Claremont Colleges Library

February 28, 2011

Choose your statistics wiselyNumber of obs = 44457 R-squared = 0.1032

Root MSE 0.3669 Adj R-squared = 0.1016

Source Partial SS df MS F Prob > F

Model 687.704 80 8.5963 63.86 0         

slip 0.834 1 0.8338 6.19 0.0128

ybp_select 1.032 5 0.2064 1.53 0.1756

content_level 0.825 5 0.1650 1.23 0.2939

country 2.622 4 0.6554 4.87 0.0006

slip*ybp_select 22.795 5 4.5591 33.87 0.0000

slip*discipline 47.601 8 5.9502 44.20 0.0000

slip*content_level 2.384 4 0.5960 4.43 0.0014

slip*country 0.359 4 0.0898 0.67 0.6146

ybp_select*content_l 4.651 11 0.4228 3.14 0.0003

ybp_select*country 12.982 20 0.6491 4.82 0.0000

content_l*country 23.481 13 1.8062 13.42 0.0000

Residual 5973.277 44376 0.1346   

Page 11: Making the Data Work: Telling your story with Usage Statistics

Claremont Colleges Library

February 28, 2011

Choose your images wisely16%

54%

18%

12% Method BooksNot Ordered, Slip 16,059Autoship 4,839Ordered, No Slip 5,300Ordered, Slip 3,665

Page 12: Making the Data Work: Telling your story with Usage Statistics

Claremont Colleges Library

February 28, 2011

Choose your images wisely

27%

46%

21%

6% Method BooksNot Ordered, Slip 3,755Autoship 6,560Ordered, No Slip 3,009Ordered, Slip 800

Page 13: Making the Data Work: Telling your story with Usage Statistics

Claremont Colleges Library

February 28, 2011

Choose your images wiselyJSTOR Citations (2000 v. 2004)

Page 14: Making the Data Work: Telling your story with Usage Statistics

Claremont Colleges Library

February 28, 2011

Play with a friend

Page 15: Making the Data Work: Telling your story with Usage Statistics

Claremont Colleges Library

February 28, 2011

Library ModelUser-

SelectedPre-

SelectedUsage by Download

Usage Read

OnlineA MIX 1131 552 6773 9888B MIX 5246 2612 42880 38329C USER 2198 102 0 11801D USER 3010 48 697 15126E MIX 4159 909 17396 25604F PRE 0 1451 4905 3082G PRE 31 2154 7001 4459H USER 801 0 556 415I MIX 305 336 3334 2568J USER 2799 53 5 13349K MIX 147 276 2436 2283

 TOTAL   19,831 8,496 85,983 126,904

Page 16: Making the Data Work: Telling your story with Usage Statistics

Claremont Colleges Library

February 28, 2011

Page 17: Making the Data Work: Telling your story with Usage Statistics

Claremont Colleges Library

February 28, 2011

A B E I K

lc USER PRE USER PRE USER PRE USER PRE USER PRE

H 20% 20% 20% 9% 28% 7% 13% 14% 7% 5%

R 14% 4% 8% 4% 10% 2% 2% 7% 3% 5%

Q 7% 2% 5% 4% 7% 3% 4% 5% 8% 28%

T 5% 5% 4% 3% 7% 2% 6% 3% 2% 7%

L 4% 1% 4% 2% 6% 1% 1% 1% 0% 1%

G 3% 2% 2% 2% 3% 0% 2% 5% 2% 3%

B 2% 1% 5% 2% 4% 1% 3% 6% 4% 2%

Page 18: Making the Data Work: Telling your story with Usage Statistics

A B E I K0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

H

R

Q

T

L

H

R

Q

T

L

Library

Pro

por

tion

of

coll

ecti

onClaremont Colleges

Library

User-selected collections have similar LC profiles

Page 19: Making the Data Work: Telling your story with Usage Statistics

Claremont Colleges Library

February 28, 2011

Think harder