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Enrollment management -- what we all used to know as "admissions" back in the day -- is more data-driven than ever before. The funnel is changing, and communication streams are getting more complex. Ensuring that your web team and enrollment team are on the same page is a great way to make sure that your school is maximizing its potential to enroll the right students. Higher enrollment (yield) = more $$ = more HighEdWeb! (What else are you going to do with that? Hire an assistant?!) This was session #tie10 in the "Technology in Education" track at HighEdWeb 2014.
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Making Love To The
Admissions Office:
Enrollment Management 101
for Web Professionals
Chris @cdorso
Nicole @nlentine
#tie10
ADMISSIONS TERMS 101
“retention”
“buying names”
“fast app”
“double depositing”
“student who wants to be a doctor but failed HS biology”
“yield”
“stealth applicant”
Applications 27,681 26,776 27,466 30,260 33,683
Admits 11,387 10,527 11,023 11,961 13,935
Acceptance Rate 41.1% 39.3% 40.1% 39.5% 41.4%
Deposits 3,008 2,744 2,909 2,968 3,141
Yield 26.4% 26.1% 26.4% 24.8% 22.5%
Enrolls 2,734 2,517 2,674 2,708 2,852
Thank you! #tie10
Chris D’Orso
@cdorsoAssistant Director, Enrollment Communications
Stony Brook University
Nicole Lentine
@nlentineSenior Assistant Director, Admissions
Champlain College
