Major Label Recording Artist

Case Study

Pierce The Veil

Pierce The Veil are signed to Fearless Records which is a subsidiary of Warner Music.

Warner Records

Warner is fully vertically integrated

It is also horizontally integrated as it contains the film studios that have created films such as Harry Potter, a video gaming department that has created the Lego Series and television shows like Nikita.

Collide With The Sky

Pierce The Veil’s most recent album release was Collide With The Sky (2012).

The album sold over 1000 copies in it’s debut week and has gone on to sell over 120,000 copies to date.

Album Promotion

The album was promoted on websites such as grindstore.com and bluebanana.com.

YouTube was also used to spread the albums release, as was Facebook and Twitter.

Social Media Examples

Where is the music available?

Pierce The Veil’s music is available to listen to on YouTube. It is also available for purchase on ITunes and for streaming on Spotify.