Presented by:

Feroz Ahmad8960349664

Jaipuria Institute of Management,Lucknow

mahindra

Introduction

• Set up in 1945 as Mahindra & Mohammed.

• Renamed as Mahindra & Mahindra in 1948.

• Introduced first time Jeep in Indian.

• Converted into public limited co. in 1955.

• Largest manufacturer of tractors in Indian over 25

years.

Contin…

• Entered into the two-wheeler segment in India by

taking over Kinetic Motors.

• Acquired plants in China, the UK and three assembly

plants in the US.

• Became market leader in the Indian tractor segment

in 1983.

Business Strategy

• Restructuring of the Company

• E-Business Initiative

• Joint Ventures

• Foreign Competition

• Market leader in Tractor and UV segment

• Strong market base in urban & semi-urban areas

Marketing Tools

• Offers Customized products

• Offers products at lower rate

• Focuses on quality of the products

• Customer relationship management

• Direct marketing in rural areas

Market Position

Source of the content : wikinvest.com

Products Sports Utility Vehicles Jeep Commercial Vehicles

Multi Utility Vehicles Pick ups Tractors

CompetitorsIndian players

Tata Motors

Bajaj Auto

TVS Motors

Hero Honda

Bajaj Tempo

Ashok Leyland

Global Players

General Motor

Toyota

Ford

Hyundai

Skoda

Mercedes

Overseas Tie-ups• M&M entered into joint venture with Renault

SA, France in 2007• International Truck and Engine Corporation,

USA• Has controlling stake in Reva, electric car

company• Joint Venture with Plasan Sasa, Israel for

design and development of bullet proof vehicles