MAGAZINE TIPSDMET 255

Advertisement Design

Ogilvy Method

1. Visual2. Caption3. Headline4. Copy5. Signature

Ogilvy Method

Design Techniques

Cut in ImageImage placementDrop shadow

Break up Image• Lines• Shapes• Matching Logo• Repetitive style

Splash of colorOpacity or Photoshop

Transparency

Extend LetteringCreate outlinesManipulate points

Cut out letters

Image inside of Letters

HuePhotoshopColor and Opacity

WatercolorVectors

PNG filesArrangementPhoto & vector

Image illusionPNG2 images

TypographyRetroColorFonts

TypographyImage inside letter

Text Wrap2 waysBolding font

If you don’t know how to do something…

• Please ask me• Look up tutorials on YouTube

• Ask a friend