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Magazine Cover
Conventions
by Mrs. AmosAICE Media StudiesNorth Fort Myers High School
Masthead
the title of the magazine
typically at the top of the cover, but not always
modern design has the model’s head over the text
Slogan / Tag Line
a catchphrase or slogan
typically right above or below the masthead
consistent across issues, sometimes modified to content
Slogan / Tag Line
a catchphrase or slogan
typically right above or below the masthead
consistent across issues, sometimes modified to content
Skyline
Teaser text that run above the Masthead
If they're boxed (with art), they're called skyboxes or boxcars
if they use only a line of type, they're called skylines.
Featured Headline
Title of cover story
Typically the largest font after the Masthead
Often a visual connection to the main image
Featured Headline
Title of cover story
Typically the largest font after the Masthead
Often a visual connection to the main image
Featured Headline
Title of cover story
Typically the largest font after the Masthead
Often a visual connection to the main image
Featured Headline
Title of cover story
Typically the largest font after the Masthead
Often a visual connection to the main image
Anchorage Text
Additional information to featured headline
May be before or after the featured headline
Anchorage Text
Additional information to featured headline
May be before or after the featured headline
Anchorage Text
Additional information to featured headline
May be before or after the featured headline
Cover Lines
Additional stories featured on the cover
Main Image
Photo based
Main Image
Illustration Based
Main Image
Type Based
Main Image
Concept Based- a combination of different type of cover images
Sub Images
smaller secondary images on the cover that are not directly related to the main image or main headline
Pull Quote / Call Out
direct quote from someone
Pull Quote / Call Out
direct quote from someone
Pull Quote / Call Out
flashes: symbols used to draw attention to one of the cover lines
slashes: rectangular shapes used to draw attention to one of the cover lines, usually across a corner
Color Scheme
Using a consistent color from background to main image to font color
golden
Color Scheme
Using a consistent color from background to main image to font color
pink
Color Scheme
Using a consistent color from background to main image to font color
contrasting colors- opposite color wheel
Color Scheme
Using a consistent color from background to main image to font color
neutrals
Font Selection
fonts appropriate to target audience or magazine style / tone
serif, sans serif, script, decorative
youthful
Font Selection
fonts appropriate to target audience or magazine style / tone
independent / unique
Font Selection
fonts appropriate to target audience or magazine style / tone
scarry
Font Selection
Reverse type- white font on a colored background
Bar Code
how is it arranged on the cover? orientation?
Cover Analysis
Choose 3 different genres of magazine to analyze the cover
Masthead
Tag Line Skyline
Sub Image
Sub Image
Featured Headline
Anchorage Text
Bar Code
Cover Lines
Cover Lines
Main Image- photography based
Color Scheme- red, white, black a common scheme for music magazines
Font Selection- all capssans serif font
Reverse Type on Call Out
