MAGAZINE ADVERT: ONLY BY THE NIGHT Style of text is the same

with the album's cover - this continues the feel of the album so consumers get a hint as to what the album will be like if they choose to buy it.

The names of already popular songs from the album are included on the poster to build excitement. If the magazine reader is a fan of these hit songs, they will most likely enjoy the rest of the album.

'OUT NOW' boldly written in red to build excitement as the album is currently available for purchase. The reader does not have to wait for it to come out and so can buy it immediately.'Play.com' logo promotes

the online shop and encourages consumers to buy the album from there

The same picture as the one featured on the front cover of the album is the focal point so readers can identify the album in shops easily

MAGAZINE ADVERT: THE DEFAMATION OF STRICKLAND

BANKSOther than the name of the artist, the only thing in red is the fact that the album is already a multi-platinum selling album. This shows that it is highly popular and encourages the reader to see why for themselves.Four star ratings by nationally respected newspapers and magazines ensures that readers trust that this album is of high quality. Therefore, they would feel compelled to buy the album

The use of a black, white and red theme that follows that of the album cover suggests that it will have a classic feel

The actual album cover is shown in the corner so it can easily be identified in shops

The image of Plan B holding an olden style microphone suggests a vintage mood to the album.

MAGAZINE ADVERT: WHO YOU AREThe heavy use of black suggests a dark subject matter and edgy sound. Jessie J's facial expression supports this suggestion as she is glaring at the camera.

Gold writing suggests luxury and glamour which could hint that the music in the album is of high quality.

Highlighting the fact that this is Jessie J's debut album creates excitement as readers would not know what to expect from her; she is new and original.

Mentioning the fact that Jessie J already has an internationally successful song makes readers more willing to buy her album as they can trust that she is talented.

Using the album cover's image as the focal point of the advert means it will catch consumers' eyes in shops

Her website is also included so readers can learn more about Jessie J if they wish to do so.