The magazine website ‘empireonline.com’ doesn’t include the ‘www’ as their target demographic would have the skills of computing and would know that www isn’t needed to search a website. The magazine is also promoting their website.

’40’ and ‘ SEX!’ are both in bigger fonts. This is to grab the attention of the reader. The number 40 helps highlight the subject of sex.

The barcode isn’t in its conventional place of bottom right hand corner.

This buzzword is in a yellow circle in order to stand out from other features on the front cover.

The cover stories are in a list layout, this is conventional for most magazine front covers. It is also in a white font to stand out against the black background, as well as matching the themed font on the cover.

The masthead of ‘EMPIRE’ has been edited to have flames round it. This compliments the theme of the film featured on the front cover. It also tells the audience the genre of the film as well as the name of the magazine.

Like the barcode which would usually be placed at the bottom right of the magazine, the price is too placed in a unusual spot.

The main image uses the main character of the film to promote the film to the magazine. It clearly tells the audience what the themes of the film are.

’Inside scoop’ and ‘starring’ are both in a bold red font. This contrasts all the other font colours on the cover as it was done to catch the audiences attention.

’39 New films’ subtext is very bold and large compared to other fonts on the pages. The number is especially large to impress the audience with how many films are featured in the magazine. The number is also in blue, like the masthead. This makes it stand out from other subheadings.

The central image is a shot of Johnny Depp in his role that he plays in ‘Sweeney Todd’. He looks very powerful and dangerous, just like his role in the film. It is a very grey toned image, which is brought to life with the coloured text.

The subtext at the bottom advertises other actors and actresses that will feature in the magazine. It is in a smaller font as the readers main focus is drawn to the masthead, central image, ‘holiday movie preview’ and ‘39 new films’. ‘PLUS’ and ‘AND’ entices the audience as it creates the effect that there are a lot of articles in the magazine, making it worth buying.

‘Holiday Movie Preview’ is the second largest font on this front cover. This anchorage text is also overlapping the dull image of Johnny Depp to grab the readers attention.

The masthead is found at the central at the top of the magazine. It informs the audience what magazine it is. ‘Entertainment weekly’ is in a bright blue font, which stands out from the grey background. The font is simple and easy to read.

‘Johnny Depp’ is in a large font as it is he is the feature of the magazine. As he is the USP of the film, as a big Hollywood star, it attracts audiences such as fans and film fanatics. The bright white writing against the greys of his clothing enables the text to stand out.

The cover line sets a sinister tone as Hannibal is well known for being a dark thriller. It gives a clue to the audience what the film is about, as those who haven't seen it will not know that Hannibal eats other humans.

The play on words ‘gore blimey’ lightens the mood of the magazine, as well as giving the audience a preview of what's inside the magazine. The font of what's inside the magazine is in white to stand out against the black background. It is also one of the first things the reader will be drawn to due to the contrasting colours.

The ‘Plus’ is in red to show the audience they are getting their moneys worth, followed by a list of actors featured in the film.

The masthead tells the audience what type of magazine they are buying. This copy especially is in red to run with the red and black theme of the front cover, as well as matching the genre of the film.

‘Every new film reviewed’ is on a yellow background to stand out from the rest of the text on the cover. It also entices the audience to buy the magazine as it has so much to offer. It is also placed at the top of the magazine as it is one of the first things the audience will read after reading the masthead.

The central image uses half the page space due to the lighting and tones on the face. This gives room for subtexts but also makes the image on Hannibal stand out. His face has a shadow which makes him appear threatening and mysterious. His eye is red which gives connotations of danger and blood.