MADskills Program Overview

Interview Days | May 13-14, 2011

Friday, May 13, 2011

What is MADskills?✦ An intensive 7-month online/offline training

certification program on the strategic use of digital and social media for advocacy and development.

✦ MAD=Media for Advocacy & Development

✦ MAD also means being really, really good at something and at the end of this program, if you stick with it, you’ll be really, really good at using media in innovative ways that can lead to positive change.


Program Goals

✦ To enhance the ability of civil society and social enterprises to leverage digital and social media to advance their missions in Lebanon

✦ To strengthen and grow the network of social media specialists in Lebanon and the region


Program Objectives✦ To increase the number of advisors qualified

to offer social media advice and training to civil society organizations and other groups in Lebanon, especially outside Beirut

✦ To create new employment opportunities while satisfying an increasing economic demand

✦ To develop a unique and reputable social media advisor certification program


MADskills Overview✦ 7 months, from May 2011-December 2011

✦ 9 modules divided into 3 progressive levels

✦ Mixes offline meetings and events with online coursework

✦ Combines media theory and practice

✦ Results in a certificate that will let others know you are qualified to provide social media consulting


Who is MADskills?✦ SMEXbeirut

✦Guest speakers

✦Online community in Lebanon and the region

✦You—motivated, self-directed learners who love technology and believe in its potential to facilitate social good


The Profile...



• Research and self-directed learning skills

• Well-developed communications skills

• An understanding of social networks and associated issues

• Problem-solving skills

• Proficiency in planning and implementing goal-oriented strategies

Strategic & Communications

Capacities


• An understanding of the structure of the web and a high level of digital literacy

• A high level of media literacy and journalism skills

• Proficiency in media design and production

• Proficiency in the use of social media tools and applications

Technical Capacities


Meta Capacities

• Adaptability

• Understanding of various learner mindsets

• Proficiency in transferring skills

• Critical thinking and reflection

• Articulation of reflection

• Curricula and program design


strategy

technique

Iterative Process


The Progression...


Level One

May 28-29Profile of a Social

Media Trainer

June 18 Digital Storytelling

July 9 Campaign Strategy


Level Two

July 30Engaging Others &

Building Community

August Individual Work

September 3Elections & Event

Coverage

September 24 Monitoring & Evaluation


Level Three

October 15Designing MAD

Trainings & Materials

November 5Designing MAD

Projects & Programs

November 26Professional Branding &

Social Media Plans

December 10 Graduation


Each Module• Preparatory work for

on-site meetings

• On-site meetings in Beirut

• Online coursework

• Social media events in Beirut or elsewhere

• Supervised training and/or coaching practice

• Individual journaling


Certification Requirements

Program is equivalent to 2-3 university courses:

• Attendance at all on-site meetings

• Participation in a set number of events

• Participation in online discussion and maintenance of online accounts

• Training/coaching practice

• Regular journaling and reflection


To Earn...• Certification that you have satisfactorily

completed the program

• Promotion as a SMEXbeirut certified social media adviser on our website

• Personal branding consultation, business cards, domain name registration

• Opportunity to train and coach civil society organizations around the region with SMEXbeirut and others


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any questions?


Exercise: You Will Train Us

• Divide into groups of 3-4

• You have 30 minutes to develop a 5-minute (or less) training on the topic of your choice

• You will then train the rest of the group

• After you’re finished, the group will provide 2-3 minutes of feedback


Your Training Must Include

• Session Title

• Learning objective, phrased as: “By the end of this session, you will be able to _________.” Or, “You can learn how to _________ from this session.”

• Clear roles for each group member

• A mock-up for one relevant learning aid (handout, diagram, photograph, etc.)


Your Team Will Earn Points for:

• Creativity

• Presentation

• Staying within the time limit

• Clarity

• Collaboration

• Interaction with trainees (that’s all of us)


Why Are We Doing This to You?

• To get a sense of your training skills

• To see how you work with teams

• To assess your adaptability and desire to be challenged

• To learn from you!

• Let’s get started...


Education

MADskills Program Overview